A New Niche Site Case Study For You To Follow

I’m starting a new case study for you to follow along with… it’s probably best if you read this post before you watch the video…

I’ve been wanting to do an in-depth case study on one of my niche sites for awhile, and so I’m finally going to do it. I have a niche site that I set up following the “Bring the Fresh” format, but that I haven’t really spent any time on. So, my goal is to bring that site up to $500 a month before your eyes over the next few months- or however long it takes.

My best money sites are mini-membership sites that I set up based on Niche Profit Classroom, and those are niches that I won’t be revealing- they’re small and they are working great for me, and I have a lot of sweat equity in making my own products/video courses for them.

But, I want to get a whole other set of these affiliate/autopilot websites set up, just diversify my income streams. Plus, these type of sites are easier to sell on Flippa, which I plan to do with some of them when they are built out and earning a good amount each month. Adsense/Amazon sites are really attractive to buyers because they are essentially maintenance-free income machines.

Okay, so the site I’m going to be doing this case study on is www.double-stroller-reviews.com. That’s right, baby strollers. It’s already ranked number one in Google for its keywords, but like I said, I haven’t spent much time at all trying to monetize it or to build the traffic.

Here’s my rough plan…

How I’m Going To Monetize It:

Adsense: I’m going to be playing around with different placements and ad types.

Amazon: This one is obvious… it’s going to have links to Amazon for the different strollers

Clickbank: This will be experimental… I’m going to try a few different banners on the sidebar for other products that seem relevant to moms buying strollers.

Current Traffic:

Here’s a screenshot of the current traffic for the ‘double stroller reviews’ site:

As you can see, it gets around 50 visits a day currently. The average time on site and the bounce rate aren’t bad, but I’m obviously hoping to increase that.

How I’m Going To Increase Traffic:

Unique Article Wizard: I signed up with UAW a few weeks ago and I’m really liking it. One thing that I wanted to do was build a lot of links to each individual page/post that I put on one of my sites, and UAW is the best way I’ve found to do it- that and a mix of blog commenting. Basically what I do is I put up a page or post on the site, then I write a UAW-type article for it and submit it to UAW. UAW then submits it to 50 directories a day within its network, giving me a very natural pattern of links for weeks and months to come.

Blog Commenting: I bought the full version of Market Samurai, and as I’ll show you in the video on this page, you can look up your competitors website, and get a detailed analysis of their backlinks. It shows you a list of their backlinks that are sorted by pagerank, so then all you have to do is go through and put the easy ones into a Google docs spreadsheet, and start to build your own list of easy-to-get, high-page rank backlinks… it’s pretty awesome. So as far as blog commenting, I find the links that are just blog comments, and put those in my spreadsheet and do one for each of my new pages. This strategy plus Unique Article Wizard is a pretty solid backlink plan.

Building More Pages/Posts: Using Market Samurai, I’ll identify more pages that relate to double strollers that get searched a lot, and I’ll build those pages and then build backlinks to them using UAW and Market Samurai, just as I outlined above.

What I’m Going To Show You:

I’m going to report weekly on exactly what I’ve done based on my plan above, and then report on the results I’m getting. I’m pretty excited to do this in this format, meaning showing my results as I go- I’ve wanted to do this for awhile. I’m still building other niche sites at the same time, so this project will get about 20% of my time probably.

Another Thing I’ll Be Doing:

Over the next few weeks, I also want to do some in-depth tutorials on getting started building niche sites on topics that are crucial but that aren’t that “sexy”, meaning there’s not a lot of good tutorials on. Hopefully some of those will help you out, but I’m sure that it will be basic stuff for some of you. I’ll try to throw in some good nuggets into the basic stuff that you maybe haven’t heard or thought of before to keep it interesting.

That’s it for this post- I hope you like the video, as I gave a lot of good tips on how to make Market Samurai give you a ton of valuable information.

Take a minute and leave a comment and click the like button below- Thanks!


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About The Author


Nate is a blogger, fitness enthusiast, and designer.


  • Helen

    Reply Reply July 29, 2011

    Another great tutorial, Nate. Thanks. I’d follow you anywhere.

    • Nate

      Reply Reply July 29, 2011

      Thanks Helen 🙂

  • Karen

    Reply Reply July 29, 2011

    I’m interested in watching this one play out, Nate! I have a niche blog that I’m using the Niche Profit Classroom and BTF techniques on – to some degree because I haven’t invested in any paid tools yet. You can see it at http://cheap-hockey-sticks.com

    So far I’ve built a few pages and have affiliate links to Hockey Monkey or Hockey Giant, one of those two, and AdSense ads. I also have all of my blogs registered with blogsvertise.com for some extra bucks into my PayPal account.

    I use the free versions of Comment Kahuna and SocialMonkee to get some backlinks that way and freetrafficsystem.com – again, the free version, for article and blog distribution.

    Not getting much traffic yet and only a couple of clicks here and there on the AdSense, but I rank #3 on Google for the primary key phrase which is also the domain name.

    I haven’t gotten on a regular schedule yet working on this site because I’m involved with two other primary businesses but I’d like to get this site moving so I can sell it because my son doesn’t have the time or interest to do anything with it, which is the only reason I have it. LOL

    Okay, back to work! I’ll be stopping by to see your progress!

    • Nate

      Reply Reply July 29, 2011


      Yeah at any given time I have a few niche sites that aren’t getting any attention- but it’s definitely good to have them in an order of priority.

  • Karen

    Reply Reply July 29, 2011

    I’m just now listening to the video – tried to fool the Samurai huh? Did anyone say to you – Hey, good luck with that! LOL

    I’ve been using their free version for months; love it. If you’re looking for a really cool – and still free – tool to add to that, check out SEO Spyglass. I use that to monitor my competition and it works pretty well.

    http://www.link-assistant.com/seo-spyglass/ (I’m not an affiliate)

    Keep up the good work!!

    • Nate

      Reply Reply July 29, 2011

      Thanks for the tip, I’ll look into that.

  • Jay

    Reply Reply July 31, 2011

    Very helpful information as always. You’re an exceptional teacher in my opinion, Nate.

    • Nate

      Reply Reply August 1, 2011

      Thanks Jay.

  • Ben

    Reply Reply July 31, 2011

    If you make a page for a secondary keyword, put up a good 500-1000 words, and do various off page seo backlinking for it and you do not achieve the desired ranking (say top 3), what is then your next step?

    • Nate

      Reply Reply August 1, 2011


      After I do my normal backlinking process, I’ll just move on to other pages and keep an eye on everything with the tracking features of Market Samurai over the next few weeks, and if something isn’t improving, I’ll do another round of links with Unique Article Wizard and other links, and then wait a few more weeks. That usually does the trick- but you want to give each page time to climb the rankings after doing backlinks. The awesome thing about Unique Article Wizard is that it is building links everyday on autopilot for each article you’ve submitted, until it’s been submitted to all of the thousands of directories within its network.

  • Grant

    Reply Reply July 31, 2011

    Thanks Nate for that informative info. I have Market Samurai and I look forward to using it more when I start being fair dinkum about Internet Marketing. You really need to carve out a few achievable goals and plan don’t you, otherwise you don’t know where you’re going and you can be easily led and never get anywhere. That’s been my experience anyway. Keep up the good work. Regards…Grant

    • Nate

      Reply Reply August 1, 2011


      Yeah definitely- It’s a good practice to map out when you’re going to work on what a week at a time. That will help you avoid wasting a bunch of time each time you sit down to work.

  • Francois

    Reply Reply August 1, 2011

    I like this kind of informations Nate and thanks to you for writing this article online.

    I work in the French market and it’s not easy to find out more about my competition.

    I look at Market Samurai and I think this can be very helpful for me.

    Do you think also it can work for foreign languages research? If it is true, I think I will buy it.

    • Nate

      Reply Reply August 1, 2011

      I’m not sure if Market Samurai will get results from Google France. Email their support and ask- they are pretty fast at responding to inquiries. Thanks for reading.

  • Steven

    Reply Reply August 3, 2011

    I have considered using Article Marketing Wizard but have been put off by the monthly fee, would you say it was worth the money?

    • Nate

      Reply Reply August 4, 2011


      I am basically using UAW for two months to see what kind of results it will bring for my individual pages. What was bogging me down was trying to dedicate time to build backlinks to each individual content page on all of my sites, and with UAW I can easily do that and it will build links to each page on autopilot with just one submission- so I really like the concept. I, like you, thought about it for months before finally deciding that if it works even semi-well, it’s such a time-saver that it’s totally worth it. So… I would recommend it, if nothing else test it for a month and track your results, and submit at least one article to it a day to get your money’s worth. I’ll also be posting my results here on the blog if you can’t bring yourself to spend the money yet.

  • Mia Foster

    Reply Reply August 4, 2011

    Thanks a lot for a bunch of good tips. I look forward to reading more on the topic in the future. Keep up the good work! This blog is going to be great resource. Love reading it.

    • Nate

      Reply Reply August 4, 2011

      Thanks Mia- I appreciate it.

  • moe

    Reply Reply August 5, 2011

    Nate! I ran to your blog through the warrior forum and I’m so inspired to follow some of the great tips you offer in your blog and defiantly a bookmark page from this blog will be helpful in the future.

    • Nate

      Reply Reply August 5, 2011

      Thanks Moe- I’m going to be putting up a lot more helpful content in the near future.

    • Grant

      Reply Reply August 8, 2011

      Yes, this is how I found Nate’s blog through his link on the Warrior forum and I’m glad I did. So many useful tips, I’m not going anywhere else in a hurry…Grant

  • nawal

    Reply Reply August 13, 2011

    hi Nate,
    thanks 4 your good tips. iam new to this whole IM and don’t even know these technical names and what they are leave a lone to read competion on google. i want to be amazon affiliate but scared to begin since my website building info is zero. do u think i can start it by outsourcing this step? link building, is also another puzzle to me? my budget is tight so do u think i should start by learning stuff and doing it by myself? i am so tech ignorant though? thanks

    • Nate

      Reply Reply August 15, 2011


      You could start by outsourcing it, but you wouldn’t know if they were doing good work or not if you yourself don’t know how it all works.

      Learning how to do this is learning a new set of skills, and you have to start somewhere. You’ll be amazed how much you can learn in a short amount of time if you just start digging in and doing it.

      Building websites with WordPress isn’t hard at all, and like I said, as soon as you go through the process once, you will learn a lot as you go.

  • Larry

    Reply Reply August 22, 2011


    I came here through your blog comment on NPC. I’m also a member there. The problem i am having is building content and not doing enough link building. Do you need to spin articles for UAW? Have you tried or heard of submityourarticle.com? How does it UAW really work?

    • Nate

      Reply Reply August 22, 2011


      No you don’t need to spin articles with UAW- it’s a little different. What you do, is you take an article, organize it into 5 paragraphs, then you enter it in one text box, and there will two other text boxes next to it, giving you three total. Then you just go through and quickly re-write each paragraph, so that when you’re done each text box will have a different version of the article in it. Then you submit.

      They have training videos on each page that walk you through the steps, so once you’ve submitted one article, you’ll know exactly how the whole process works.

      As far as how UAW works in general, they have a private blog network, as well as API access into hundreds of article directories, and it mixes up your paragraphs that you’ve written and comes up with many different versions and auto-submits them for you.

      It’s working great for building backlinks to my individual pages and helping my rankings. I highly recommend it.

      And no, I haven’t looked into submityourarticle.com- UAW is known as the best submitter there is, and it’s obviously not cheap.(although it’s a bargain if you use it consistently to get your money’s worth)

      • Larry

        Reply Reply August 22, 2011


        Thanks for the swift response. Keep up the good work. I am currently going through the videos on your blog and find it very useful.

        Two questions, how do i research on amazon to come about a good physical products to promote?

        Do i just go into any category and sort by best selling, or there are useful or certain categories one will go into. From your case study, what did you do to come about that niche and keyword for the exact domain.

        Secondly, I am sending you a small request by private mail.

  • Patrick

    Reply Reply August 25, 2011


    This rocks! I just finished NPC’s 2 week free trial, and I learned so much. And I’ve been debating between buying Market Samurai vs Traffic Travis, and this video has convinced me that Market Samurai is much better, especially when you know what you’re doing.

    Also, in terms of Bring the Fresh, I understand if you don’t want to delve into too much detail of the program, but are review sites the main concept with monetizing through adsense, amazon, etc? The reason I ask is because NPC 4.0 was just released and it gave a similar module in the classroom on how to monetize a website with a specific product based website via adsense, amazon, and I wouldn’t want to sign up just to receive redundant information.

    Another question, how do you make the article-style pages in Profits Theme? I can’t seem to figure it out. If it’s going to be showcased in another video that would be awesome.
    Thanks again!


    • Nate

      Reply Reply August 26, 2011


      I would definitely go with MS over Traffic Travis. Bring the Fresh is much more a course on SEO- so the way I use it is to go after things a little more competitive than what NPC recommends. You can’t beat the NPC method for making a site profitable, but with BTF’s SEO stuff, you can get a lot higher traffic. The other thing is that in the BTF members forum, the top members explain in detail how they’re making money with their sites using new and different strategies.

      As far as the article-style pages with Profits Theme, I’m not sure what you’re talking about- give me an example page from Strayblogger or wherever you saw one and I’ll make a video about it.

  • Patrick

    Reply Reply August 26, 2011

    Perfect, thanks for your help.

    An example would be like on your double stroller review website. Your homepage is a welcome article and then on the side you have links to other articles. Did you use a 3rd party sitemap?Also, I haven’t been able to get rid of the “categories” that appear on the bottom and the side of my homepage. Frustrating much.

    • Nate

      Reply Reply August 26, 2011

      Okay on the sidebar those are just widgets- one is the “pages” widget, and the other is the “posts” widgets. I have both because the first few articles were posts, but from now on I’ll be making each article a “page”. You can also use the “text” widget and manually put in links to whatever pages/posts you want.

      The categories at the bottom are the “widgetized footer”, which you can turn off in the design options for Profits Theme.

  • brian

    Reply Reply September 17, 2011

    Quick Question – I always thought having hyphens in domain domain was frowned upon nowadays

    • Nate

      Reply Reply September 17, 2011


      Well I’ve heard everything from it doesn’t matter to that it hurts your rankings. But… I have many sites and pages ranked in the top 10 of google with hyphens. If it is a disadvantage, it’s a small one, and in my opinion it’s far better than having to add an extra word to a domain… I would much rather have dog-training-tips.com than dogtrainingtipspro.com.

  • Paul

    Reply Reply October 16, 2011

    Dont know if you have noticed but your site is down! thought id let you know..

    anyways look forward to the updates


    • Nate

      Reply Reply October 18, 2011

      Thanks Paul- Yeah I’ve finally got everything working again.

  • SEAN

    Reply Reply October 28, 2011

    Hey Nate,
    I understand using low-competition keyword strategy for sites which you will sell high profit items like say, your own products, because even 30-40 visits a day is enough to make significant sales over the month.

    But, I what I don’t understand is when you use that strategy for sites like your stroller review site which you have primarily put adsense and amazon links on. Wouldn’t you be better off with some other traffic strategy like what Trent Dyrsmid teaches for these type of sites?

    cheers, Sean

    • Nate

      Reply Reply November 1, 2011

      Sean, yeah you’re right 50 visits a day isn’t near enough for an amazon or adsense site. I still have a lot of work to do on the stroller site, but the benefit of the low competition pages is to help your more competitive pages get ranked. If you have 20-30 low competition pages and then 10-20 pages with higher search volumes will be a lot easier to get ranked.

  • Mary Chicoine

    Reply Reply October 29, 2011

    Hi Nate –
    Just finished looking at the Niche Case Study video.
    Great information – thanks. Now I’m back to wanting Market Samurai! I do have the free one like you had, so maybe I’ll just go use that. I’m not working so I try to spend money wisely.

    Can you use Adsense, Amazon, Clickbank, etc. all on the same page? I’ve never seen that mentioned anywhere. I know some people do just Adsense sites, but I would like to better monetize the site I have that is ranking well.

    I think you’re right about getting a list. Thanks as well for the iContact info.

    Regards, Mary C

    • Nate

      Reply Reply November 1, 2011

      Mary- yeah you can definitely combine monetization models on a site. And yes, starting a list from the start is a great idea.

  • Brad

    Reply Reply November 27, 2011

    I just read through your niche video tycoon PDF. Awesome stuff. I might have to make a few of these video product sites for my own growing income portfolio.

    Congrats on currently ranking at the bottom of page 1 for “city select double stroller”, broad match. Looks like your pages are coming along nicely.

    You could probably still call me a newbie, because I’m not making as much money as you, but I am still pulling in about $1000 per month from my small handful of Amazon Affiliate sites.

    After looking at your stroller website, I saw a few things that you could do to increase the number of people who click-through to Amazon. You didn’t really mention what your conversion numbers currently look like, but I would be willing to bet that you could increase those with just a few tweaks.

    I have done quite a bit of testing to see what works on these Amazon product sites, and I would be willing to share with you what I have learned. Hopefully you don’t take that the wrong way, as I wouldn’t call myself an expert on Amazon and I am certainly not trying to tell you what to do with your sites.

    Good luck, Nate.

  • Joe

    Reply Reply January 26, 2012

    This is a good case study. Its nice to see people shairng their sites.

    I bought stroller domain a while ago for the UK (where I am from) but have only put one article up so far.

    Hopefully your earnings will inspire me to build the site up and try and make some money from it.

    • Nate

      Reply Reply January 29, 2012

      Joe- Yeah there are obviously a ton of people out there building amazon sites, but when you get your pages ranked they work great.

  • James

    Reply Reply March 11, 2012

    Good luck with the niche site. Looks pretty good. Just checked it out. Hopefully it reaches your goal!

    • Nate

      Reply Reply March 12, 2012

      Thanks James- I need to revisit this post it’s been awhile.

  • Trung Nguyen

    Reply Reply May 3, 2012

    It’s better if you showed to us your ways to monetize this blog, double-stroller-reviews.com and how much did you earn from it 🙂

  • Joe

    Reply Reply May 3, 2012

    I think it is monetised with amazon.com?

  • steve

    Reply Reply June 17, 2012

    This post is great — a lot of excellent information. You really have opened my eyes to how MS can be better used. So thank you for that.

    One question . . . I noticed that double-stroller-reviews.com is no longer on page 1 of Google. What happened? Did you stop trying to promote? Or did Panda mess you up?

    Thanks for putting this information out there!

    • Nate

      Reply Reply June 19, 2012

      Steve- it did survive Panda and Penguin initially.. But I’ll admit I haven’t updated it or built links to it in a few months now. I’m planning to though.

      Thanks for reading and commenting.

  • Joe

    Reply Reply November 30, 2012

    Is the site still ticking over? Did it make $500 a month?

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