Article Marketing Still Works, Especially When You Do It Right
Article marketing is one of best ways to get long-term traffic and income. The problem is, most people do it completely wrong, and don’t end up gaining anything from it. In order to get the most out of your articles, it’s important that you understand the correct concepts of article marketing, as well as how to write an effective article.
On the other hand, don’t think that every article has to be a long and painful process… because it doesn’t. Taking the time to learn how to do it effectively will be one of the most beneficial things you can do to get more of the results that you want.
One of the first things that people do wrong is they create informational or educational articles that contain so much information that people that read them get the info they want, and don’t feel compelled to visit the author’s site or look into the product or service being sold. If you give away everything in your articles, there is no need for anyone to seek more info from you… whether that’s visiting your blog or purchasing your products.
So, remember that the main purpose of articles is to drive traffic to your opt-in or offer… not to educate.
Now, you don’t want your articles to come across as salesy, obviously… the point is to give enough good information that people recognize your value, but withhold enough that they visit your site and opt-in to your autoresponder. (So yes, the most effective thing you can do is send the traffic from your articles to your opt-in page- get iContact’s free version if you haven’t invested in an autoresponder yet)
Take a look at my kindergarten diagram:
Here is what the diagram means, and an explanation of how to do effective article marketing:
- First, you publish the articles on your own site. You want your article to show up first in the search engines, not your article on ezinearticles, or any other article site.
- Then, you take the same article, don’t change a word, and publish them on Ezinearticles, and when it’s been accepted by Ezine, then you take it and publish it to a bunch of other article directories.
- Then, Google finds your articles and sees that all of the articles point to your original article on your site, so the article on your site gets indexed first.
- If you’ve done your keyword research right, and chosen “money-keywords”, your article on your own site will show up in the top 10 of Google’s rankings, and a lot of times, your articles on the article sites will get some top 10 rankings as well.
Now let’s go over how to put together an effective article…
How to Write An Effective Article
Now like I mentioned before, it’s important to provide very useful information in your articles, but you don’t want to give away everything. The main goal is to generate traffic and leads from your articles.
First of all, I recommend you write your articles in Microsoft Word, or some other word processing program, for reasons I’ll explain in a minute…
Keywords: Each article should be targeting one main keyword or keyword phrase.
How to use the keyword: Your main keyword should be in the title obviously, and as close to the beginning as possible. If your keyword is baby strollers, then a good title would be something like, “Baby Strollers: How To Choose The Right One”
Keyword density: Your keyword should appear in about 1-2% of the article. So for every 100 words, you keyword should appear at least once.
Number of words in your article: You should make each article at least 500 words, and if you can, 750 is much better.
Your call-to-action: Like I’ve said a few times now, you want people to seek more information from you, which means clicking on the links in your author bio box. On Ezinearticles, you can have two links in your bio box. One should be to your opt-in page, and the other one should be to the same article on your own site, which is for SEO purposes. Make your call to action strong, there is nothing wrong with telling people exactly what they should do, and there is nothing wrong with blatantly promoting a great product or service.
A good bio box would look something like this:
I want to send you an info-packed, FREE report on baby strollers that I put together that you can get by clicking here. Also, for more great articles and tips, you can visit my site at www.yoursite.com
Now, I’ve mentioned an autoresponder several times in this post so far, and if you don’t have one yet, you need one. The bottom line is, you want to get people’s email address because if you don’t, they will very rarely visit your site again, even if they liked it. There are dozens of other reasons why an autoresponder is so valuable, but that’s the main one. iContact now even has a free version to start out on, so you don’t have any excuse anymore.
Where to submit your articles: So again, you post the article to your own site first, and then to Ezinearticles. Wait until it’s been approved by Ezine, and then submit to other article sites such as:
There’s a lot more if you just search “article directory” in Google.
Another good tip: Remember how I told you to write your article in a word processor? The reason is, there is another source of traffic and backlinks that you can utilize with your articles… Document sharing sites. Take your article in Word format, and add the same bio box at the bottom, and then submit it to document sharing sites such as:
Again, there are a lot more of these that you can find, but those are probably the best three.
Article marketing is a great long-term traffic strategy. If you are building niche sites, you should aim to get 20-50 high quality articles per niche site distributed online like I’ve outlined here. Yes it takes time and effort to do that, but you will see some great results for a long time to come if you’ll just do it.
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