Article Marketing Still Works, Especially When You Do It Right

Article marketing is one of best ways to get long-term traffic and income. The problem is, most people do it completely wrong, and don’t end up gaining anything from it. In order to get the most out of your articles, it’s important that you understand the correct concepts of article marketing, as well as how to write an effective article.

On the other hand, don’t think that every article has to be a long and painful process… because it doesn’t. Taking the time to learn how to do it effectively will be one of the most beneficial things you can do to get more of the results that you want.

One of the first things that people do wrong is they create informational or educational articles that contain so much information that people that read them get the info they want, and don’t feel compelled to visit the author’s site or look into the product or service being sold. If you give away everything in your articles, there is no need for anyone to seek more info from you… whether that’s visiting your blog or purchasing your products.

So, remember that the main purpose of articles is to drive traffic to your opt-in or offer… not to educate.

Now, you don’t want your articles to come across as salesy, obviously… the point is to give enough good information that people recognize your value, but withhold enough that they visit your site and opt-in to your autoresponder. (So yes, the most effective thing you can do is send the traffic from your articles to your opt-in page- get iContact’s free version if you haven’t invested in an autoresponder yet)

Take a look at my kindergarten diagram:

article marketing still works

 

Here is what the diagram means, and an explanation of how to do effective article marketing:

 

  • First, you publish the articles on your own site. You want your article to show up first in the search engines, not your article on ezinearticles, or any other article site.
  • Then, you take the same article, don’t change a word, and publish them on Ezinearticles, and when it’s been accepted by Ezine, then you take it and publish it to a bunch of other article directories.
  • Then, Google finds your articles and sees that all of the articles point to your original article on your site, so the article on your site gets indexed first.
  • If you’ve done your keyword research right, and chosen “money-keywords”, your article on your own site will show up in the top 10 of Google’s rankings, and a lot of times, your articles on the article sites will get some top 10 rankings as well.
 That’s how it should work… you need to do your keyword research correctly in order to find keywords and phrases that get a good number of searches, and don’t have very much competition. (If you don’t know how to do this, I highly recommend you join Niche Profit Classroom- it’s the best training there is for people who aren’t making $1,000/month yet online.)

Now let’s go over how to put together an effective article…

 

How to Write An Effective Article

Now like I mentioned before, it’s important to provide very useful information in your articles, but you don’t want to give away everything. The main goal is to generate traffic and leads from your articles.

 

First of all, I recommend you write your articles in Microsoft Word, or some other word processing program, for reasons I’ll explain in a minute…

Keywords: Each article should be targeting one main keyword or keyword phrase.

How to use the keyword: Your main keyword should be in the title obviously, and as close to the beginning as possible. If your keyword is baby strollers, then a good title would be something like, “Baby Strollers:  How To Choose The Right One”

Keyword density: Your keyword should appear in about 1-2% of the article. So for every 100 words, you keyword should appear at least once.

Number of words in your article: You should make each article at least 500 words, and if you can, 750 is much better.

Your call-to-action: Like I’ve said a few times now, you want people to seek more information from you, which means clicking on the links in your author bio box. On Ezinearticles, you can have two links in your bio box. One should be to your opt-in page, and the other one should be to the same article on your own site, which is for SEO purposes. Make your call to action strong, there is nothing wrong with telling people exactly what they should do, and there is nothing wrong with blatantly promoting a great product or service.

A good bio box would look something like this:

 I want to send you an info-packed, FREE report on baby strollers that I put together that you can get by clicking here. Also, for more great articles and tips, you can visit my site at www.yoursite.com

Now, I’ve mentioned an autoresponder several times in this post so far, and if you don’t have one yet, you need one. The bottom line is, you want to get people’s email address because if you don’t, they will very rarely visit your site again, even if they liked it. There are dozens of other reasons why an autoresponder is so valuable, but that’s the main one. iContact now even has a free version to start out on, so you don’t have any excuse anymore.

Where to submit your articles: So again, you post the article to your own site first, and then to Ezinearticles. Wait until it’s been approved by Ezine, and then submit to other article sites such as:

Goarticles.com

Articlebase.com

Hubpages

Google Knol

Squidoo

There’s a lot more if you just search “article directory” in Google.

Another good tip: Remember how I told you to write your article in a word processor? The reason is, there is another source of traffic and backlinks that you can utilize with your articles… Document sharing sites. Take your article in Word format, and add the same bio box at the bottom, and then submit it to document sharing sites such as:

scribd.com

slideshare.net

issuu.com

Again, there are a lot more of these that you can find, but those are probably the best three.

 

Article marketing is a great long-term traffic strategy. If you are building niche sites, you should aim to get 20-50 high quality articles per niche site distributed online like I’ve outlined here. Yes it takes time and effort to do that, but you will see some great results for a long time to come if you’ll just do it.

 

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27 Comments

  • Jay

    Reply Reply July 11, 2011

    Really good information. How long did it take you to learn all these techniques?

    • Nate

      Reply Reply July 11, 2011

      Thanks Jay-

      I’ve been learning internet marketing over the last 3-4 years, but I didn’t have any real success until about 2 years ago. The most helpful part of my “IM education” was when I joined Niche Profit Classroom two years ago, and then Bring The Fresh 8 or 9 months ago.

      • Jay

        Reply Reply July 12, 2011

        I signed up for the trial membership at Niche Profit Classroom. I have to say I’m impressed. Is Bring The Fresh a good complement to the that? And do you have any websites now that I could see to learn from? Thanks for keeping in touch.

        • Nate

          Reply Reply July 12, 2011

          Jay,

          NPC’s model is money. Bring the Fresh is the best training there is on how to get sites ranked well. So what I do, is I create the niche sites based on NPC’s model, but using BTF’s SEO methods I can go after niches that are more competitive.

  • Karen

    Reply Reply July 11, 2011

    Great video! Pretty similar to what I’ve been doing with the articles for my websites too. It’s great to know that article marketing of good information isn’t “dead” yet.

    Thanks!

    • Nate

      Reply Reply July 11, 2011

      Yeah it’s not dead by a long shot. When your articles start getting syndicated on Ezine, you’ll start getting a lot of traffic and backlinks- and you’re original article on your site will rank higher than any of your directory submissions.

  • Frank

    Reply Reply July 12, 2011

    Hey Nate,
    You know, I read some false info on forums that this was the wrong thing to do. Then, I read on your site that it should be done and my traffic has been booming since. I owe you one man!

    One thing though: – Ezine Articles are getting a bit selective and are sometimes refusing my articles if I include a link back to the original article. When I add a link to my homepage instead, they seem to accept ok.

    It seems as though they don’t like it when the article you submit to them is the same as the one or your link. Do you get this as well?

    • Nate

      Reply Reply July 12, 2011

      Frank,

      Yeah there is a lot of confusion around article marketing out there.

      When you say they refuse your articles because you linked to the original article, is the link in the article body or your bio box?

      They are really picky about links in the body but you should be able to pretty much put whatever you want in the bio box.

      I don’t put any links in the article body- just two in the bio box- one to the squeeze page and one to the same article on my own site.

  • matthewmok

    Reply Reply July 12, 2011

    Hi, frank. When we published the article at our site, few article directory would accept the duplicated article. And even it’s accepted by Ezinearticles, or goarticles, It’s hard to be index by Google, or maybe takes a very long time to be indexed. Believe me, I tried. So what’s the solution?
    Regards

    • Nate

      Reply Reply July 12, 2011

      Matthew,

      If the article is your original work, and it’s only published on your site- then the directories will accept it.

      Ezine is picky- they don’t want an article that you’ve already put in a bunch of directories, so that’s why you submit to them first after putting it on your own site.

      As far as getting your original article indexed, once you publish it on your site, do a few social bookmarks of it at Digg, Stumbleupon, and Google bookmarks and it will get indexed pretty quickly.

      If you don’t do anything and just wait for it to get indexed then yes, it will take awhile for Google to index it.

  • Frank

    Reply Reply July 12, 2011

    Nate,

    I never put the link in the body either. But I guess as the account I’m using is fairly new, they are careful with what they select.

    I put the link in the resources box and often they say I’m providing a link that doesn’t provide enough quality. Yet when I change the link to my homepage, they accept.

    I think it’s just because I need to get a better status in their eyes as they get lots of low quality submitters and have to filter them out.

    • Nate

      Reply Reply July 12, 2011

      Frank,

      Yeah that sounds weird to me- I’m not sure the reason for that.

      At any rate, getting the link back to your own site is still boosting your site’s link juice.

      • Daniel Robertson

        Reply Reply August 8, 2011

        After Panda Ezine made some changes. I remember reading a blog post over there that talked about them killing their WP plugin. What this plugin would do was publish a post you make on your site to their directory automatically.

        After Panda, they killed the plugin because they said they didn’t want content that was submitted anywhere else anymore.

        • Nate

          Reply Reply August 10, 2011

          Daniel,

          Yeah the disabled any 3rd party access to their directory. It’s a good thing though because there was so much garbage like scraper sites being submitted.

  • Mary

    Reply Reply July 17, 2011

    Thanks for this helpful information. I am just starting to try article marketing, and have a lot to learn. It is good to find out about systems that actually work. A lot of “gurus” seem to be saying that article marketing is dead, but I don’t believe that.

  • chris

    Reply Reply July 28, 2011

    Hi Nate. Great stuff. One question please…what is the waiting time, if any, between publishing an article on one’s own site first and then submitting it to EZA. Thank you.
    Chris

    • Nate

      Reply Reply July 29, 2011

      Chris,

      The main thing is that you want to have Google index the article on your site, then submit it to Ezine- so that can be as fast as 24 hours to a few days. Right after you publish it on your site you should bookmark it in Digg and Stumbleupon because they get crawled constantly by the spiders.

  • George

    Reply Reply July 30, 2011

    Do you socially bokmark it on your own or do you use any other service?

    • Nate

      Reply Reply August 1, 2011

      George,
      I usually just do those on my own real quick to get it indexed. Paying for social bookmark links has never gotten me great results.

  • Jack Davey

    Reply Reply August 5, 2011

    Hi Nate,

    Great article but I have the same problem with Ezinearticles.com. They keep emailing me telling me that I am only allowed to link to my main page, whereever I place my links or sometimes they do not tell me and the link in the article is just “dead”.

    To get around this I paid for a small script to be developed for my websites, that recognises where the visitor comes from and then directs them to the right page. I do not know if this is also against their T>O>S> but I figured they have not got the right to tell me what scripts I run on my own website. Still this is a real hassle or have I just missed something?

    • Nate

      Reply Reply August 6, 2011

      Jack,

      I really don’t know how to answer that- I haven’t had that issue. I use two links in my resource box: one back just to my domain, and the other to the specific article page on my site. Have you reached platinum status yet? That might be it, but maybe not.

  • Carlos

    Reply Reply September 24, 2011

    Hi Nate,

    Excellent post, thank you for sharing your experience!.
    One question: When should I outsource the process of article distribution?. Can you recommend a couple of realiable services that deliver my articles to several directories (hundreds) but slowly and “naturally”?. I have heard about UAW but since I don’t have many articles or sites yet, paying a monthly fee isn’t for me by now. Any advice you can give me?. I mean, something like UAW but where I don’t have to pay a monthly fee but “pay-per-submission”.

    Thanks again for sharing all your valuable experience.

    • Nate

      Reply Reply September 26, 2011

      Carlos-

      Yeah I would wait like you said to get UAW until you can at least do one submission a day or it’s not worth it. But… as far as a pay per submission, I’m sure there are fiverr gigs that will do that exact thing- I’ve never used one but I’m sure you can find them on there.

      Thanks for visiting my blog-

  • Hypnose

    Reply Reply June 19, 2012

    Hello! I’ve been reading your site for a long time now and finally got the courage to go ahead and give you a shout out from Atascocita Texas! Just wanted to tell you keep up the good job!

    • Nate

      Reply Reply June 19, 2012

      Thanks- glad you’ve found it helpful.

  • rings

    Reply Reply August 8, 2012

    I am really impressed along with your writing talents and also with the layout for your blog.
    Is that this a paid theme or did you modify it your self?
    Anyway stay up the excellent high quality writing, it’s rare to see a nice weblog like this one today..

    • Nate

      Reply Reply August 8, 2012

      Thanks. It’s Profits Theme and I modified it a little myself.

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