Backlink Building Case Study: Build My Rank vs. Unique Article Wizard

bmr vs. uawFinally! I’ve been wanting to publish this post for over a month, and now I have the results which I think are sticking enough that I can give a conclusive opinion on. As you can tell by the title of this post, I tested Build My Rank vs. Unique Article Wizard to see which service produced better results completely on its own.

As you know, building links sucks and it’s boring and time-intensive… so, if you can narrow down what services work best, then you can save yourself a lot of time and money.

How the Experiment is Set Up

To test BMR vs. UAW, I tried to find two keywords with as similar monthly searches and competition as possible. I chose two very closely-related keywords, that each had around 9,000 exact monthly searches, and less than 10,000 SEOTC in Market Samurai. SEOTC means the number of webpages with the exact phrase in the web page’s title tag.

I purchased the domains a little over 5 weeks ago, and in the same day I wrote one 600-word article for each domain, installed WordPress and a simple theme, and posted each article (I also put up Adsense ads on each site). I haven’t posted any other articles or content on either site since, so they are each a one-page site. They are both a 3-word keyphrase, and each domain has hyphens in between and they are both a .com.

So… each keyword is in the same niche, the number of searches and competition is almost identical, and the domain setup and site setup is identical. The only thing that could have made the experiment even better was if I did two separate sites on the exact same keyword phrase, but I wanted to use two different keywords.

How I Used Build My Rank and Unique Article Wizard

The way these two services work are pretty different, but higher rankings is what each one is supposed to achieve. With Unique Article Wizard, you take 3 versions of an article, and you put them into the “wizard”, and it will spin the paragraphs together to create many different versions of your article, and then it distributes them across the UAW network which results in a few hundred back links back to your article or site. This sounds great, and UAW has proven to work for me with all of the sites I’ve used it on, but the downsides are clear… most of the sites you get a back link from are PR0, and the fact is that it only mixes your paragraphs around, so the different articles aren’t exactly unique.

Build My Rank on the other hand gives you far less back links, in fact it’s only 1 back link per submission, but each back link is at least a PR1 with a lot of PR2s and PR3s, and each one is 100% unique. So with BMR you have to go in and write at least a 150 word blurb per back link, and then it’s posted on one of BMR’s thousands of aged blogs.

I definitely like the concept of BMR better, as it’s just flat-out much higher quality.

Anyways… What I did for each domain:

For the Unique Article Wizard test domain, I put together 3 UAW submissions spaced 5 days apart. I set the wizard to do 10 submissions a day, and according to the submission reports I’ve received it has posted over 400 submissions pointing back to this domain.

For the BMR test domain, I’ve aimed to do 5 submissions to this domain daily- I have missed a few days here or there- whether I wrote them myself or had my boy Joe from Fiverr do it. So each BMR “submission” is just a quick 150 words- and they don’t have to be scholar quality, they just have to make sense so they’re super easy to write. So up to today, this domain has had 135 links indexed from BMR.

The Results…

Here is screenshot freshly taken from my Market Samurai Rank Tracker a few minutes ago…

uaw vs. bmr: unique article wizard vs. build my rank

click it to view the real size

 

 

 

 

Once again… the results only make sense: BMR has resulted in over 100 high quality contextual links from PR1, PR2, and PR3 domains. Quality over quantity.

Now the disclaimers… This obviously isn’t an exhaustive experiment, and I continue to use both UAW and BMR on my sites and pages. As you know, I like to build sites up to at least 15 pages and more, and the ideal situation is to have each page ranking in the top 10 for its respective keyword phrase(s).

That being said, I think it is clear that if you are going to start out with one of these services, it should be Build My Rank.(They have a free trial and your back links will stay even if you cancel)

Another side note- remember how I said I added Adsense to each site? The BMR site that’s ranked in the top 10 is making $2-$5 a day in Adsense… can’t complain about that.

There you have it… Feel free to ask questions- there’s a good chance I’ve left something important out or some helpful detail, and make sure to share this so other people can see it.

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26 Comments

  • David Anspaugh

    Reply Reply January 13, 2012

    Very solid experiment. I was in the process of doing the same for my own sites. BMR is highly respected because of the quality over quantity aspect. I quit UAW b/c I’m tired of all the PR0 rankings. It’s just not worth it.

    Thanks for sharing your experience bro!

    • Nate

      Reply Reply January 13, 2012

      David- You’re welcome. When I was using only UAW for inner pages they would bounce around the rankings like crazy, but mixing in BMR with UAW submissions really makes a difference… But really I guess it could be purely from BMR- that’s another thing I could test.

  • Bob

    Reply Reply January 13, 2012

    This was a very timely post for me. I have been really struggling with what my SEO strategy is going to be for rolling out very low competition AdSense sites. I have been playing with ALN and ArticleRanks but when you consider the quality of the links, the 95% indexing rate and the fact that the whole process can be outsourced so cheaply I think im just going to do BMR links for the first 2 months, 1 or 2 a day per site and see what happens. There is the issue of link profile diversity but it would be easy to add in a little social bookmarking, press release and other stuff I think. I Hate backlinking btw. Hate it. On a bunch of levels. Its the only part of the IM I dont enjoy.

    • Nate

      Reply Reply January 13, 2012

      Bob- yeah getting backlinks is tedious and boring for sure. As far as link profile diversity, BMR has all their sites across thousands of IP addresses and all different countries- but I get what you’re saying, having different types of links helps as well. For really low competition keywords though you don’t need to go too pro because you only have to beat the competition.

  • dean

    Reply Reply January 13, 2012

    Nate, that’s cool. The adsense part seems interesting. $2-$5 / day or say avg $3.5 a day or about $100 a month after only 5 weeks. Is that correct?

    If you did about 5 submissions on BMR per day, was that for 5 weeks? If that is so, the cost for BMR is quite a bit higher or extremely more labor intensive if you do it yourself. I’ve seen companies charging a $1 for each BMR submission where they write it and will submit it for you. So if you wanted to outsource it all the cost would be a lot higher. I suppose it is not so bad if one is doing just a few sites but if one is doing a lot of sites per week/month then the cost could run up quite high.

    I’ve heard a strategy of using the less expensive companies like UAW and other ones and if they site gets close to the top ten in the SERPS then throw it into the BMR mode.

    • Nate

      Reply Reply January 13, 2012

      Dean- Yes the Adsense earnings from the site has been around there since the site hit the top 10 which was about 2 weeks ago and it’s stayed there. 9,000 searches a month is pretty high and I’m actually really surprised it hit the top 10 so fast.

      Yeah, BMR links are either time consuming or fairly expensive, but they’re so high quality they’re very worth the effort. It does seem overwhelming to think about building back links for every page of content, but I constantly have to remind myself that the page isn’t worth creating if you’re not going to spend the time back linking to it so that it generates traffic.

  • brian

    Reply Reply January 13, 2012

    I was looking at BMR but 1 thing I have read repeatedly is that BMR links “fall” off after a couple months. I know the guys at thelinkback said the same thing…i just found their quote about BMR

    “The thing with BMR, is that I noticied that after doing a lot of posts, 10-30 to a url for a keyword and nothing else, I would ALWAYS lose the rankings after about 2 months. While this would be ok with other services since those 10-30+ backlinks would be one spun article, with BMR it’s a decently expensive cost since each article will cost you $1-$2.5.

    Basically, yes BMR helps with rankings but it has a higher upkeep amount then other services I used so I stopped using it a month ago after about 8+ months of it. It took me a long time to truly test this with a lot of services but for me the initial gain, while strong, really is all lost in the long term.”

    • David Anspaugh

      Reply Reply January 13, 2012

      Here’s the thing.

      If I was making $500/month from just ONE site (which is true), then paying $59-$99/month plus more backlinking posts for BMR is way worth it.

      Hmmm….let me think, should I keep paying $100 to make more than 5x that much?

      It’s worth it in the long run.

      • Nate

        Reply Reply January 18, 2012

        True true-

  • brian

    Reply Reply January 13, 2012

    ps- thanks for the info nate…for a reference site the main site I know people reference for history of testing all these backlinking sites from a super savy guy who runs whis own authority link networks an will update his latest recommendation on linking services from his tests is this site. Its a good reference
    http://linkvanareviews.com/

    • Nate

      Reply Reply January 18, 2012

      Thanks Brian I went and read a bunch of stuff on their site. I’m sure BMR links wear off but I’m more than willing to pay for ongoing links if that’s whats keeping my sites at the top.

  • Adil Najmuddin

    Reply Reply January 13, 2012

    Great case study. I tried BMR before, I guess I just didn’t use it “right.” I might have to give it another look. I’ve been out of the IM game for awhile but whatever happened with Article Marketing Robot? Do you know if it still works?

    • Nate

      Reply Reply January 18, 2012

      I haven’t used AMR, and in the Bring the Fresh forums there are some who hate it and some who still use it so I think it just depends.

  • Jason

    Reply Reply January 13, 2012

    Interesting stuff Nate. I’ve been using BMR for about 5 months and have noticed a difference. I recently cancelled to test out TrafficKaboom for 3 months. We’ll see which one I’ll stick with.

    • Nate

      Reply Reply January 18, 2012

      Thanks Jason- let me know how traffic kaboom works vs. BMR.

  • Sheyi Shobayo

    Reply Reply January 14, 2012

    Nate, thanks for sharing. After reading much about these article networks, I’ve come to realize that BMR succeeds them all.

    @David, I listened to the podcast you had recently, it was great.

    • David Anspaugh

      Reply Reply January 15, 2012

      Thanks Sheyi. I’m really glad you enjoyed it. Hopefully Trent and I will do another in a short while.

      • Sheyi Shobayo

        Reply Reply January 15, 2012

        Oh good to hear that and you are welcome. BTW: Your avatar is great and the lady behind is gorgeous too!

        Will be waiting to listen to another podcast and also learn new stuffs from you.

        Sheyi

    • Nate

      Reply Reply January 18, 2012

      Yeah I think BMR is as good as it gets when it comes to blog networks, I still want to try Traffic Kaboom too because I’ve heard good things about it.

  • Dave

    Reply Reply January 17, 2012

    Hi Nate

    Enjoy your blog as well as your ebook about the video courses you create!

    Quick question: I would think using BMR on the main keyword domain and then use UAW on the inner pages (and not BMR) would be a great way to go. I also have the lite version of Backlinks Genie and use them for my inner pages in the form of blog comments (50 per page only) but don’t feel they provide any value – instead of UAW. Any thoughts from anyone on their usage of Backlinks Genie?

    Interesting post!!

    Dave

    • Nate

      Reply Reply January 18, 2012

      Thanks Dave. Yeah I have no input on Backlink Genie- and yeah I’m using both UAW and BRM on inner pages, but obviously sending more BMR links to the main domain page.

  • Joe

    Reply Reply January 18, 2012

    I’ve been using UAW but not had much luck getting my Adsense sites ranked at all so after reading this will have a look at BMR.

    Thanks, have re-tweeted.

    • Nate

      Reply Reply January 18, 2012

      Thanks Joe- yeah BMR links are much higher quality and so far have been working a lot better than UAW links for me.

  • Andre Garde

    Reply Reply January 19, 2012

    Hi Nate,

    This post was very helpful as I’m researching new tools to replace some old ones in my backlinking strategy. It’s good to know that BMR won’t delete your links even after you cancel.

    Do you have any idea if they index your links for you or you have to do that afterwards by yourself? Or, is it the very nature of their network having high PR blogs that it just happens “automagically” anyway?

    Andre

    • Nate

      Reply Reply January 20, 2012

      Andre- Yeah BMR actually builds web 2.0 links to your submissions so that they’re indexed extremely quickly- usually under 24 hours… so you don’t have to do anything to get them indexed.

      • Andre Garde

        Reply Reply January 20, 2012

        Cool, that is very handy. I will probably give this a try a couple months down the road if my current backlinking strategy fails to give solid results.

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