how to make money with clickbank

Several Thousand a Month With Clickbank: My Simple Strategy That Works

Clickbank is a site that everyone knows about, but most people never really figure out the winning formula for making consistent commissions with Clickbank.

That’s not to say there’s only one technique that works, because we all know there’s not.

I’ll spare showing you a Clickbank screenshot (which are almost always fake), and I’ll just tell you that I don’t make millions from Clickbank. I have several of my own products in small niches on Clickbank, and then several sites where I just promote Clickbank products as an affiliate. These sites add up to four figures a month for me (I’m getting close to five), and I’m obviously working on growing that.

In this post, I want to share with you the simple strategy I use to promote Clickbank products as an affiliate.

It works, it has always worked, and it will always work.

My Clickbank Affiliate Strategy

I’m going to skip the info on finding a niche, keyword research, and getting traffic because I cover that in my free course.

There are 4 steps to make this work:

  • Choose the product you’ll be promoting
  • Create a freebie to get people to opt-in to your list
  • Create a squeeze page
  • Load the auto responder with messages that sell
  • Watch commissions come in…

Those are the basic steps, now I’ll go over each of them in more detail.Β One more thing, those steps assume you have an autoresponder service to use, and if you’ve just been putting affiliate links on your site without collecting email addresses, you probably know by now that it doesn’t convert that well, AND… you’re missing out on building a list at the same time.

GetResponse is hands down the best auto responder service there is (I used Aweber for 4 years). You can read more about why I switched here…

Choose the product(s) you’re going to promote…

The two main things I look for in a product that I’ll promote are a decent gravity score (right around 10 or above), and good affiliate resources from the vendor. The reason for the gravity is obvious, and the reason I want resources from the vendor is simply because I don’t want to have to write a bunch of my own autoresponder messages just to promote a product.

Update: You definitely want to write your own auto responder messages. It’s extremely easy and they’ll convert better if they come from you and your writing style is the same as if you were talking to a friend.

Creating a freebie to get opt-ins…

This is arguably the most important part of the process because if you don’t have opt-ins, you don’t have a list. Now, a lot of vendors have brandable PDFs that you can give away as a freebie. I’ve tried those, and they didn’t get as many opt-ins as my own freebies that I’ve put together, and the other problem is you miss the opportunity to “connect” with the person who just opted-in, and you don’t give them any reason to trust you.

The freebie doesn’t have to be this huge project that you agonize over for a week. My free training on this site took a decent amount of time to put together, but on my affiliate sites I never spend longer than a few hours writing up a freebie.

I highly prefer a PDF, or the written word as a freebie. I’ve tried videos, but I’ve had the most success with PDFs. A simple strategy that always works for coming up with a title for your freebie is some variation of “The 3 biggest secrets to ______”. Something along those lines works well, and you should obviously test different things out.

Having a cover that looks good is just as important as the title. Thanks to Fiverr, it’s easy and cheap to have a cover made. If you know Photoshop and you do these on your own, more power to you.

Creating a Squeeze Page

This is something that is hard for a lot of people, because building effective squeeze pages takes either paying someone to make one for you, or having enough WordPress/html/css knowhow to do it right yourself.

There isn’t a better all-in-one marketing tool out there than OptimizePress. I resisted the hype for years, and just recently tried OptimizePress 2.o.Β You can create an amazing-looking squeeze page in 10 minutes. Here’s just one example…

When I was starting, I avoided paying for anything and tried to learn how to create my own squeeze pages using html and custom page templates with WordPress.


It sucked, it drove me insane, it took a lot of time, and my squeeze pages still looked crappy.

aweber vs getresponseDo yourself a favor if you’re just starting out and get a copy of OptimizePress. You can throw up a pro-looking squeeze page in the next 30 minutes and immediately put this into action. Then of course you can go on to use it for your blog, to create a member’s area, sell a product, and protect all with OP 2.0.

With a few clicks your header and navigation is gone, and you have dozens of buttons, graphics, and squeeze page layouts to choose from. And it builds membership sites without requiring any third party plugins, but that’s another post.

Anyways, the bottom line is you need to setup a squeeze page to send people to where they opt-into your list. I’ve made it clear how I build mine, but you can get it down however you want.

Load your auto responder with messages that sell…

Here’s what I do: When someone opts-in, actually, instead of a PDF now, I use OP to create membership-site type modules that aren’t password protected, and when someone clicks the confirm link after they’ve opted-in, they are taken to that main page that has the freebie information. I like this better than a PDF because links in PDFs sometimes don’t work right, and it keeps them on my site.

But, if you are giving away a PDF, you have a thank you page where they can download the PDF. Then, you the first six emails in your autoresponder should be set up like this:

  • Emails 1-3 should just re-iterate the information in your freebie
  • Emails 4-6 should start promoting the affiliate product, and email 6 should just be a straight sales pitch (use stuff from the product’s sales page)

Set those first 6 emails to be sent 6 days in a row. After that, take articles that the vendor provides, and load those in your auto responder and set each one 4-5 days apart.

If you can get 3-4 products or more all with some articles from the vendors, you can easily and effortlessly set up a 6 month sequence or longer. And, everyone once in awhile you can send out a broadcast promoting something else… you’re the boss πŸ˜‰ .

UPDATE: Creating on an online guide instead of a PDF like I explained here is great, but so is a PDF. If you really want to get started fast, throw up a squeeze page with OP2, and make your freebie an “E-class”, which is a series of emails. You only have to write the first one today to get started.

Watch commissions come in…

I just wanted to put that in here.

That’s the process… simple, huh?

If you liked post, take a second to tweet it or share it on Facebook. Also, I would love to hear your comments about what works for you, or leave a question or comment if you have one below.


Limited Offer: Name: When I was just starting to figure things out, I did an interview where I walked through exactly what was working for me.

You can get this entire interview completely free, and you'll learn a lot from it.

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About The Author


Nate is a blogger, fitness enthusiast, and designer.


  • Sammie

    Reply Reply April 13, 2011

    Thanks once again for a great post. Lots of information… how do you create ebook covers?

    • Nate

      Reply Reply April 13, 2011


      Glad you liked it… I just do my own with Illustrator and Photoshop. You can get great ones done on Fiverr though for… five bucks.

  • Bailey

    Reply Reply April 14, 2011

    Nice post and simple

  • moe

    Reply Reply April 14, 2011

    Thanks great post! I see what I been missing. Thanks again!

  • Trent Dyrsmid

    Reply Reply April 14, 2011

    Hi Nate,

    Thanks for sharing this. I have a body building website that just hit page 1 and is getting a ton of traffic for its keyword. I was already thinking about ways to better monetize the site and now I’m going to do exactly what you said before I go to bed tonight πŸ™‚


    • Nate

      Reply Reply April 14, 2011


      You’re welcome. One of my sites that I do this on is in the fitness niche as well. Another thing I do with that site in particular is I sprinkle the blog posts with other affiliate links that aren’t info products, such as links to through CJ. Sometimes amazon products, and as you know, that leads to some random big purchases. Basically any physical products that make sense based on the post.

      But, you’ll love having that list of people seeking fitness info– it’s a hungry market as I’m sure you know.

  • Patrick

    Reply Reply April 28, 2011

    This is awesome. Thanks Nate! However I have a question about the legitimacy of the product? I’m planning on entering a specific sports niche, and some of the clickbank products, while they have high gravity (just above 15) I checked some reviews and they’re saying it’s a scam. Would you recommend at least testing out the programs first? Thanks!

  • Frank

    Reply Reply June 22, 2011

    Patrick – I can answer that one for you.

    I go on a site r.ecommended (no connection with me) and check out the return rate of the CB product.

    If the return rate is high, forget about it.

    If it has a very low return rate and seems to convert, then you could be rolling.

  • edwards

    Reply Reply July 20, 2011

    Thanks for sharing Nate. I wish I found your site when I was starting out.

    As a newbie, I never have much luck with Clickbank despite following the advice of the gurus. In fact, initially at one stage, I nearly lost all my hard earned Clickbank commissions as I was not aware of their dormancy condition.

    This is a condition whereby Clickbank will start deducting your commissions until it reaches zero if you do not have any sales over a stretch and slso failed to satisfy other conditions.

    I was lucky to have recovered my remaining commissions and in fact started earning money after implementing some simple steps i found from the internet.

    If sny of you are like me before, you may want to check out this article in –

    Don’t bother if you are already makeing good money via Clickbank as it would be a waste of your time.

    For the others, I hope the article will help you just like it helped me. Good luck.

    • Nate

      Reply Reply July 29, 2011

      Yeah a lot of people don’t realize that actually getting paid your first few commissions online can take awhile- pretty much every payment processor has a requirement like that.

  • Lana

    Reply Reply July 4, 2012

    Thanks for sharing these strategies with newbies like me. I am going to try your strategies.

    • Nate

      Reply Reply July 5, 2012

      You’re welcome- enjoy.

  • Satish

    Reply Reply July 20, 2012

    Hi Nate,

    I am a newbie to affiliate marketing and i dont have any clue on how this works. I have been blogging from 2 years and earned nothing. The steps you have mentioned are really cool and gave me a confidence that its not that hard to work on it. Initially, until we get the first payment, how much a day we need to work on the content and on our websites ?

    • Nate

      Reply Reply July 21, 2012

      Satish- Once you have your autoresponder sequence up, if you spend a solid hour a day creating content and backlinking for your site you’ll be way ahead of most people. And anymore than an hour a day will just get you results faster obviously.

      • Satish

        Reply Reply July 23, 2012

        OMG ! This is really amazing then. Can you please provide such type of techniques to get familiar with. Because its really hard to earn on adsense and on other stupid link ads. I heard that we need to have enough luck and fate to get profits in affiliate marketing. Well, in that case, i can never earn through it 😐 Nash, your article really gave a big ray of hope to me. I would surely love to visit your site again and again for fresh content and techniques. Please spare us some time. This is really awesome that your reply each and every member of your site πŸ™‚ Kindly guide people like us who spend their 10+ hours in a day and earn nothing by end of the month.

        • Nate

          Reply Reply July 23, 2012

          Satish- Just follow the tips in this post for a start… It really is as simple as the steps I’ve outlined above.

          • Satish

            July 23, 2012

            Yea Nate, Thank you so much for your help.. I would stick to your site for few days and check out how i can work on this πŸ˜‰

            Thank you again πŸ™‚

  • Andrew

    Reply Reply October 7, 2012

    Do you have any tips for sending traffic – tried ppc and ppv and lost quite a bit of money…

  • Jasper

    Reply Reply November 15, 2012

    Nate you seem to really know your stuff and also make good money too. I dont make a ton of money on clickbank but im finally reaching a point where i make about as much as i did working my first job in high school but i know it wont last because i dont have a solid foundation because i just use a well known classified site to advertise but i want to learn how to do it the right way so i think im going to go back to the drawing board.

  • Kelly

    Reply Reply December 6, 2012

    Thanks for the tips, I’ll work on it, I just started click bank, so I’m looking for a strategy that might work. thanks again.

  • Eric @

    Reply Reply February 11, 2013

    Hey Nate, good post – short and to the point and I’m sure the strategy works well.

    But one thing we all need/want more of is traffic – so how do you get traffic to your squeeze pages for this method?

  • Nice content Nate.
    You left out the traffic part though.
    That’s what newbies struggle most with.
    Otherwise looks like your method is sound.

    • Nate

      Reply Reply March 26, 2013

      Yeah you’re right- I’ll have to add that or make a new post.

  • Tarnell Brown

    Reply Reply March 28, 2013

    Excellent article, especially in regards to how to structure the email follow ups. I have to remember that ratio myself. Love Profits Theme, although I wish it would integrate more easily with affiliate networks not named Clickbank (it doesn’t even integrate with the creator’s own Zaxaa affiliate network – how crazy is that?!).

    Again, good job. I look forward to reading future posts.


    Reply Reply March 28, 2013

    Great tips. I will definently bookmark this as a reference.

  • Robert Dorsey

    Reply Reply March 28, 2013

    I see that the problem making money with Clickbank or any other offer for that matter, is not what you cover in your article. Choosing a product, no prob; creating a freebie, no prob; squeeze page, no prob; or emails in autoresponder, no prob.

    Where the problem lies is that if no one sees your offer, no one sees your freebie, no one sees your squeeze page, there will never be a list for your auto responder to send emails to.

    The problem, as it has always been, is traffic. without traffic you can have the best offer, best looking page, best copywrighting in the world, but if no one sees them, there is no sales.

    No traffic = no leads = no follow up = no money.

    What are you doing to drive traffic past your internet door??

  • Mike G.

    Reply Reply April 19, 2013

    Great post. This is a strategy that Travis Sago (the original Bum Marketer) has been using for years. So many people are spinning their wheels trying to make it more complicated than it is.

    I just started making regular weekly paychecks from Clickbank in the last three months (It’s a great feeling) just from long tail keyword content on free sites (like blogger and squidoo). Getting ready to put up my own first site. Am going to listen to the interview right now. Thanks!

  • moemoneymoe

    Reply Reply May 14, 2013

    Great Tips! It really is that simple! The money is in the list! If you not building your list then you are missing out! Start now and get to bulding your email list.

  • kay smith

    Reply Reply May 20, 2013

    great info. thanks

  • Mike G.

    Reply Reply June 18, 2013

    Pretty straightforward plan. I’m a firm believer that simple can be effective. I’ve been making a few hundred a month just off of longtail keyword blogger posts and clickbank products. Getting a lot of page 1 rankings and decent traffic. I imagine if I was building a list off this traffic alone, my commissions might double. Thanks for the info.

  • Wess Stewart

    Reply Reply March 24, 2014

    Great post! I keep telling myself to actually do this stuff…I still haven’t really capitalized on lead capture, but reading this makes me want to work on my site.

    *runs off to work on site

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