Module 2B: Themes and Plugins

Making Your Site Look Good

Your blog design is important. Really important.

I would go so far as to say crucial. Ugly site… people leave. Clean site… people stay.

You don’t need a bunch of fancy graphics, in fact the most effective designs are usually simple with a lot of white space.

But… sloppy blog design is an offense that many people commit. And it will punish your conversion and bounce rates…

I’ll explain the differences between a free theme that I use a lot and a paid theme that I also use sometimes depending on the blog. You can obviously choose for yourself what you think is best for you.

Your Blog Design Will Cost You Something…

Making your blog look good is either going to cost money or a decent amount of time.

I do my own design work and so working a free and customizable theme like Atahualpa is easy and fairly quick for me. You might find it to be a huge hassle. For a clean design that looks good instantly, you might want to pay for a premium theme.

a little update to this section…

Like I mentioned before, I recently bought and installed the Profits Theme, which is why this training is now in membership-site format.

I agonize over spending money on stuff in general, and I read everything on the web I could find about Optimize Press and the Profits theme, because I they are the ones that kept getting mentioned. I finally just decided on the Profits Theme because it had what optimize press had, as well as the membership site functionality (which works very well now that I have it).

I re-did some of my niche sites and turned the ebooks I was selling into membership sites with this theme, and I liked how it worked so much I installed in on this blog.

I don’t think I’ve said this before, but I’ll say it now:

So far, buying the Profits Theme has been, hands down the best $97 I’ve spent online. -Easily.

You can build protected membership sites within your blog, on UNLIMITED domains for the one-time $97.

I want to make it clear that it is a full theme… you can build your blog, membership site, product sales pages, and squeeze pages all with this theme.

The other part is, it has the built-in fancy squeeze and sales page-making tools like Optimize Press.

I really, really, like this theme so far, and I have no qualms telling you that you should buy it to use on all of your niche and product sites.



If free is your thing though, I don’t think customizable free themes get much better than Atahualpa, just remember that it’s going to take some time to learn how to use it.

Click here to download Atahualpa, the free theme…

Recommended Plugins

Here are some plugins you should install on your blog.

  1. Platinum Seo: click on add new plugins in WordPress, and then just search for platinum seo. Install it, and you just input your homepage keywords, which will be your main money keyword that you used in your domain.
  2. Google analytics plugin: if you use some other stats program, more power to you. I’ve always used Google Analytics, and I like it.
  3. Pretty Links: this is what makes your links say whatever you want them to down on the status bar when someone hovers over it.


In the next training, I am going tell you about something you’ve no doubt heard of before, but it’s the single best tool available in internet marketing…


  • Grant

    Reply Reply July 11, 2011

    Hi Nate, enjoyed your videos along with text. I really like your style when it comes to explaining things, a laid back, down to earth style is the best way to get through to me. I have one site and have neglected it because I wasn’t making any sales (probably not the best keywords and the site isn’t rigged up that well being my first site. It didn’t take me that much effort to get to page one number one on google and stay there but got no returns)By the way, what did you use for your videos? I like the blank canvas together with your audio and text, how did you get rid of the you tube logo? The whole look and feel of the demo is very good. Regards…Grant
    Oh by the way, I can’t believe I am the first one to comment.

    • Nate

      Reply Reply July 11, 2011

      Thanks Grant,

      For the videos I just use powerpoint- well I actually use Keynote on a Mac, but it’s the same thing. I’m glad you liked the training.

  • Aaron

    Reply Reply January 23, 2012

    Hey Nate,

    Great stuff! been following you for a while, and I have to agree with Grant that your style of explaining is just… No BS. Exactly what someone like me needs.

    This is mostly just to say thanks, but while im here,
    Any other Plug-ins you could recommend? I’ve got all the ones mentioned, and have to admit I’m becoming a bit of a plug-in junkie…


    • Nate

      Reply Reply January 24, 2012


      Thanks for coming by. For plugins, those three I mention on the page are the main ones to start with, I do really like Growmap Spambot to prevent spam.

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