PPP 008: Amazon 03: How to do Market Research for Amazon Affiliate Sites

In this session I’ll show you how to do market research for Amazon affiliate products that you want to promote. There are a few different ways to check competition and find out what keywords are best to build a site and pages around.

When it comes to looking for keywords to build your site and pages around, there are two ways to do it: You can either build pages around specific product names and try to rank those type of pages, or you go after related keywords that people that are more general. I highly prefer the second approach, and I’ll show you what I mean in this video…

Watch the video to the end, I find some awesome keywords…

So… as you saw in the video, the type of keywords I like are aren’t super-specific product name keywords. I like stuff more like “best home treadmills” versus “precor 2100sxf straightline treadmill”. You can definitely put up specific product pages, but the general keywords can add a whole other layer to your Amazon sites.

Market Samurai: As you saw in the video, I used Market Samurai to do the keyword research. Again, I still think it’s the best keyword research tool out there, especially for the price(one-time vs. monthly), and if you’re serious about building these sites or any sites based around keywords, you should pick it up. One thing I see is that people try to make using it way too complicated. It will give you a ton of data, a lot of which I don’t even really understand, but like you saw in the video, there are only a few key things I want to know… mainly how many exact monthly searches and the SEOTC number.

Numbers to look for in Market Samurai:

  1. For the root keyword phrase to base your domain name around, you should look for a exact monthly search volume of at least 800, with an SEOTC of less than 20,000.
  2. For any other page on your site, it’s worth your time to build a page for any relevant keyword phrase that gets at least 150 exact match searches, with an SEOTC of less than 10,000
  3. How’s that for simple?

Like I’ve said in the previous trainings, I think it’s best to decide on a category of products to choose because I want to find at least 20-30 keyword phrases that fit my requirements. This means of course that I will be building one page for each keyword phrase, which will result in 20-30 pages for a site.

Another thing to point out is that in general, whether you’re doing an Amazon site, an Adsense site, or a Clickbank affiliate site, instead of building 30 pages right off the bat on a new site, start 3-5 sites with 5-6 pages each and see which ones are doing the best after a few weeks, and then go back to those and spend your time, money, and energy working to build more content and backlinks to them.

Any Questions?

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About The Author


Nate is a blogger, fitness enthusiast, and designer.


  • Rob

    Reply Reply January 26, 2012

    Hi Nate,
    fantastic video man!
    It is looks so simple to find, so what will be the next step? Are you going to order review / article about this exact model from Amazon? I am waiting for next lesson ๐Ÿ™‚

    • Nate

      Reply Reply January 27, 2012

      Rob- yeah I’ll cover that in the next sessions.

  • Rob

    Reply Reply January 26, 2012

    sorry one more question please Nate:
    You Are not doing any analyse of top 10 in google for this keywords which you have found in Market Samurai? Are you sure that you will rank well for this keyword only because of low SEOTC??

    • Nate

      Reply Reply January 27, 2012

      Yes- I will make another quick video and put it up here- I do look at page rank and the top 10 sites, MS makes that really easy as well. But… usually that low of a SEOTC is pretty accurate as far as being able to get in the top 10.

  • Trent Dyrsmid

    Reply Reply January 27, 2012

    The hunger games books all rock, haha!

    • Nate

      Reply Reply January 27, 2012

      You read all 3 but you won’t play Call of Duty??? That’s almost as bad as not understanding football- lol

  • brian

    Reply Reply January 27, 2012

    I would like Market Samurai too if it didn’t freeze up so much…its annoying as heck. been happy with LT pro doesnt have as many features but always works and also has title competition checks(isnt SEOTC just an allintitle: search ?)

    good amazon post series. im curious if you have much success getting people to optin on your amazon sites and does it lower your conversion on those optin sites….do you just have the optin confirm redirect back to your site so you dont lose the buyer traffic that was looking to buy when they found your site ?

    • Nate

      Reply Reply January 29, 2012

      To get people to opt-in, one thing that’s worked pretty well is putting together a “buying guide” based on the type of products the site is about. I still need to make one for the stroller site…

      I set the optin form to open in a new window when they submit their email address, so the site is still open in the original window.

  • brian

    Reply Reply January 30, 2012

    curious what thought is with Market Samurai now announcing they will use Bing their data source so they are using Bing for SEOTC and SEOC which they somehow justify because they say Bing has as large of index as google….lol…..for any market samurai owners you probably got the same email about this

    • Nate

      Reply Reply January 30, 2012

      Yeah I got that email- that sucks and it’s super annoying. I used Market Samurai for a lot of stuff… I’m looking around trying to figure out what I’m going to use now to track rankings, and I’ll make a post on it soon.

  • Gema

    Reply Reply February 5, 2012

    Hi Nate, thanks for the free training, looks fantastic!

    One question though:

    I was going through the steps you outlined for market research and found a main keyword that was pretty ideal regarding SEOTC and Traffic. But then when I was going for the exact domain, there weren’t any of the three available, so I reckoned at least one of those if not all of them were going to be the type of site I was going to create.
    I typed in the keyword in Google and found out that the 1st Page was PLAGUED with 4 or 5 review sites.
    Particularly one of them was ranking in the top 3 and had domain age AND dozens and dozens of articles. It was pretty much the site I WAS PLANNING to create.
    So, even though I checked SEOTC and also checked competition in Market Samurai which was very favorable, lots of green and many PR0 sites, the first page of Google was ridiculous.
    It would make sense to target a main keyword with say, 300-500 u/per month KNOWING that you have a very good chance to rank the other articles pretty easily (having those good traffic as well)?

    Question two:
    You mentioned that the main keyword should have around 800-1000 EXACT per month, but you haven’t mentioned if it’s US traffic or GLOBAL.
    Because I also noticed that it’s not that easy to have those numbers inside the US, and when you find one, the 1st page of Google is probably full of those sites.

    Those are my main concerns right now and I would like to hear your thoughts.

    Great series again, thanks!

    • Nate

      Reply Reply February 6, 2012


      Yeah I didn’t really mention that, but if it’s a keyword that there’s already a bunch of review sites for in the top 10, I’ll try to find something else.

      And yes, I have several sites based on keyword phrases that get searched less than 1,000/month- the competition level goes way down because everyone looks for at least 1,000 searches/month.

      As far as the traffic number, I just look at global, but I do make sure the filter is set to english speaking countries.

      Thanks for reading.

      • Frank

        Reply Reply February 17, 2012

        My interest actually rises when I see review sites in the top 10. Many times it can signal that it is a lucrative keyword when there is competition.
        When this happens, I open up all the sites and take a look at them and decide if I can improve it whether it be better copy/reviews, better design or if it’s something I think I will enjoy working on.
        The next thing I will do if it passes one of those criteria is to look at the backlink profile. I check to see whether they are getting authority links or spam links. I will even drill down a couple levels and follow the links to see if they are running a link wheel/pyramid.
        If I know I can do a better backlinking job I go for it and have had success. I won’t lie, sometimes I will make a better site with better backlinks, but find myself still unable to compete. The only factor I can think of is age.
        This doesn’t discourage me though because if I see a tough backlink profile to compete against, I still throw a site up with a few backlinks and let it age a while and come back in 6-12 months.
        When I come back to the project I throw some more links at it and see if it begins competing. Sometimes it’s enough time that the previous tops spots think they have their #1 secured and stop sending it love and then it’s just a matter of time before I can take their spot over.

        • Nate

          Reply Reply February 18, 2012

          That’s a great perspective Frank, and it’s true- just because you see review sites in the top 10 doesn’t mean you should move onto another keyword.

  • vpidkowich@gmail.com

    Reply Reply February 7, 2012

    Hi Nate,

    I still dont understand how just looking at SEOTC is the way to go… I have found dozens of low SEOTC terms but must have very strong 10 ten results with root domains, backlinks and authority on page. Although the one factor is that the title is not optimized for the term…. I read a lot of blogs and SEO sites and strong top ten is going to be hard to beat regardless of SEOTC. Any advice here Nate?

    • Nate

      Reply Reply February 18, 2012

      I’ve outranked some beefy looking sites that didn’t have their title optimized- so it just depends. I’ve found that SEOTC is the most telling number to look at, but yeah you’ll have some that don’t work out as well.

  • vpidkowich@gmail.com

    Reply Reply February 19, 2012

    Im noticing that the real indicator is Title and meta. If those arent optimized than chances are the rest of the seo isnt done. Thanks Nate. Get will soon ๐Ÿ™‚

  • Terrence Silver

    Reply Reply April 10, 2012

    Nate, Just wondering about new keyword search tool. Have you found one yet to replace MS?

    Second question: do you send articles to your site for clicks or backlinks? I saw a video where a marketeer was writing articles but they were not related to his site which he put in the resource box . His reason was that he didn’t want his article to outrank his site. So he wrote articles in evergreen subjects that he thought would be shared to create backlinks but they were not niche related. What is your view on this?

    • Nate

      Reply Reply April 15, 2012

      Terrence, I bought LongTail Pro and I use that in conjunction with MS. If I had to recommend just one to someone new… it would be Market Samurai still.

      If you publish your articles on your own site first and wait until they’re indexed to submit to the directories, theoretically they should never outrank the article on your own site, because they all link to it and it was indexed first.

      Personally I don’t think you need to make it as complicated as writing completely different articles just for a few backlinks… You’d be far ahead to use UAW instead of a strategy like that.

  • aleshia

    Reply Reply June 3, 2012

    I was wondering g when u first set up ur sites with articles and wait to wee which ones improve the most before doing more with them what is the amount of traffic to consider “good enough” to move forward

    • Nate

      Reply Reply June 6, 2012

      Aleshia- Good question. I would say 20-30 visitors a day, but then what really matters if if you’re getting sales. You might have a site that gets 10 visitors a day but makes more sales in a month than a site that gets 50 visitors a day… in that case the site with 10 visitors is obviously the one you’d want to keep building on.

  • Esther

    Reply Reply June 9, 2012

    Hi Nate,

    Thanks for all the sharing. I noticed that in your video you mentioned some keywords are good to rank for, even if they only have 390+ searches. You said if it gets to the top 3 positions that it’s likely it will get more traffic from other keywords.

    Can you explain that a little more?

    Also, how can 390+ searches convert? Especially to buy a product that costs more than US$500? Has it got to do with the writing on the site, finding out where these searches are from etc?


    • Nate

      Reply Reply June 13, 2012

      Esther, when one of your pages is ranked for a certain keyword phrase, it will almost always rank for other very similar versions of that phrase, that’s what I meant.

      There are a lot of factors when it comes to conversion… it has to deal with keyword phrases themselves, how well the article/presell content is written, and then the conversion rate of the sales page the traffic is being sent to. But yes, for the right keyword phrases and a decent sales page, a phrase that only gets searched a couple hundred times a month is still enough to generate sales.

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