In this session I’ll show you how to do market research for Amazon affiliate products that you want to promote. There are a few different ways to check competition and find out what keywords are best to build a site and pages around.
When it comes to looking for keywords to build your site and pages around, there are two ways to do it: You can either build pages around specific product names and try to rank those type of pages, or you go after related keywords that people that are more general. I highly prefer the second approach, and I’ll show you what I mean in this video…
Watch the video to the end, I find some awesome keywords…
So… as you saw in the video, the type of keywords I like are aren’t super-specific product name keywords. I like stuff more like “best home treadmills” versus “precor 2100sxf straightline treadmill”. You can definitely put up specific product pages, but the general keywords can add a whole other layer to your Amazon sites.
Market Samurai: As you saw in the video, I used Market Samurai to do the keyword research. Again, I still think it’s the best keyword research tool out there, especially for the price(one-time vs. monthly), and if you’re serious about building these sites or any sites based around keywords, you should pick it up. One thing I see is that people try to make using it way too complicated. It will give you a ton of data, a lot of which I don’t even really understand, but like you saw in the video, there are only a few key things I want to know… mainly how many exact monthly searches and the SEOTC number.
Numbers to look for in Market Samurai:
- For the root keyword phrase to base your domain name around, you should look for a exact monthly search volume of at least 800, with an SEOTC of less than 20,000.
- For any other page on your site, it’s worth your time to build a page for any relevant keyword phrase that gets at least 150 exact match searches, with an SEOTC of less than 10,000
- How’s that for simple?
Like I’ve said in the previous trainings, I think it’s best to decide on a category of products to choose because I want to find at least 20-30 keyword phrases that fit my requirements. This means of course that I will be building one page for each keyword phrase, which will result in 20-30 pages for a site.
Another thing to point out is that in general, whether you’re doing an Amazon site, an Adsense site, or a Clickbank affiliate site, instead of building 30 pages right off the bat on a new site, start 3-5 sites with 5-6 pages each and see which ones are doing the best after a few weeks, and then go back to those and spend your time, money, and energy working to build more content and backlinks to them.