Amazon 06: How to Increase Your Amazon Affiliate Conversion Rate

how to increase amazon affiliate conversion rateIn this segment I’m going to go over some of the things you can do to increase your amazon affiliate conversion rate. In case you’re not aware, improving your conversion rate is one of the fastest ways to make more money- if you can tweak your money pages and double your conversion rate, you double how much a site is making. You may or may not be able to or want to implement everything I list on every single review page you have, and you probably shouldn’t. Just take the techniques that make sense for your type of site and adapt them. I’m going to post this in kind of a list format, so these techniques aren’t in any particular order:

How to Increase Your Amazon Affiliate Conversion Rate

Actually useful content: I hate to hammer this into your head, but if you create articles that legitimately point out pros and cons that people care about, and then provide helpful recommendations, you will get sales. The idea of providing enough information for the reader to make a buying decision is something that will take more work upfront, but it will pay off in the long run for obvious reasons.

Structuring your site like a funnel: What I mean by this, is if you’re targeting keywords such as “Sony X35F noise canceling headphones”, you might try to get a domain name as close to that as possible. But… what would be much more effective is to do some more research and find a keyword phrase such as “best noise canceling headphones” and choose a domain based on that keyword phrase. Then, instead of putting up 5 articles that are titled after 5 different models of headphones, you could get even more traffic by finding some more general keywords such as “noise canceling headphone reviews”, “best budget noise canceling headphones, “noise canceling headphones buying guide” etc. You would still create a separate page for each review of a specific model, but those more general articles will bring your site a lot more traffic than just the pages based on specific product reviews. Then, in the general articles, when you mention specific models you would link to your review page instead of straight to Amazon. Keep in mind, that the traffic coming straight from people searching specific product names will typically convert the highest, but you’ll still convert a decent percentage of the traffic from more general keywords.

Contextual links within your reviews: These will be some of your best sales-drivers. This simply means links within your actual article body. For example, once or twice a paragraph in a product review you can turn a few related words into an affiliate link back to that product on Amazon.com. You obviously want to strike a balance between too few and too many, but a good rule of thumb in product review that’s at least 500 words would be to have at least 4 contextual links.

Making product images clickable with your affiliate link: This is simple, and easy to do. When you insert a product image into your review, WordPress let’s you make the image clickable and you just insert your affiliate link for that product. This will will be another high sales driver.

Make your links a contrasting color when hovered over: I think I originally read about this on Google’s own Adsense blog. They figured out that they got a much higher click through rate when they made the hover color on links very different from the original. So if your links are blue, make them red, green, or orange when hovered over. More clicks means more sales over time.

Don’t waste sidebar space with an Amazon widget: Amazon’s own tools don’t convert very well. Instead of pasting in a widget on your sidebar, list your own review articles for the top 5 products in your niche. You can title them “highest rated products” or “bestselling products”.

Adding a “Who this is good for” section: There’s a lot of variations of this, but add a paragraph about who the product is the best fit for, and then recommend 2 or 3 other products that are either cheaper, more expensive, or would be a better fit for certain types of customers. For example, if you’re reviewing an expensive golf club set, you could write, “if you just can’t shell out the $1,500 for this set, the X set and the X set are two highly rated but very similar sets that are less than $600”.

Pros and cons bulleted list: I’ve mentioned this before in previous posts, but this is a great way to sum up the main benefits and negatives for your readers. You build these really easily and effectively by going through some of the actual reviews and pulling out benefits that people talk about. You can obviously do the same to pull out some negatives.

A high-converting video trick: For a lot of products, there will be some high quality review videos out there on Youtube you can embed on your site. Adding a good one to your review can really help. But, to take this a step further, you can use Easy Video Player to take the Youtube video, and then import it into EVP and have a buy button appear below the video after 5 or 10 seconds in. So yes, I’m saying that you can take a Youtube video that isn’t yours, import it into your EVP dashboard, and then add an “element” that makes a buy button appear at a specified time under the video. It’s a pretty awesome feature. If you have EVP and haven’t played around with the “elements” and other features yet, there’s a ton of cool stuff you can do with it.

Product comparison tables: This is something I started using just a few months ago, but they have really helped. I use a simple $10 plugin, and I can make one in literally 2-3 minutes. The best way to use it is to pick the main or best product, and then include 3 others so that you have 4 products total in your table. You can watch this video about how I use it here…

List your review articles at the end of every page: You should list your top 5 product reviews at the end of every page and post on your site- this is for obvious reasons and it will increase your sales. Again, title them something like “highest rated headphones”.

Include excerpts of real reviews: You can include the first sentence or two of some real reviews from Amazon, and then link to the full review page using Amazon’s “link to this page” tool. This is another thing that will produce more sales than you would otherwise.

So far, that’s all I can think of and this post has gotten fairly long. I hope you can use some of these tips-

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About The Author

Nate

Nate is a blogger, fitness enthusiast, and designer.

25 Comments

  • Sheyi

    Reply Reply February 29, 2012

    Nate, the part i like is the pros and cons aspect. I’m going to tweak this on my amazon sales letter mini-site and hope it converts.

    Benefits works alot too and thanks for posting this.

    Sheyi

    • Nate

      Reply Reply March 8, 2012

      Thanks Sheyi- listing benefits will help a lot.

  • Manyu

    Reply Reply February 29, 2012

    Great article Nate. Extremely useful. I have a few amazon affiliate sites that convert well but now with this, it should go up a lot more!
    Cheers!

    • Nate

      Reply Reply March 8, 2012

      Thanks Manyu!

  • Travis

    Reply Reply March 1, 2012

    Hey Nate…good stuff. In WP, how do you make the link color change when the browser hovers? Probably pretty easy, but I’ve never thought of doing it so have never researched it.

    • Nate

      Reply Reply March 8, 2012

      That would depend on your Theme- in Profits Theme it’s under design options, but with raw CSS I don’t know how.

  • Mary Chicoine

    Reply Reply March 3, 2012

    Hi Nate – thanks for all the great info. I’m using
    Amazon products on a page of my site which is about a particular aspect of animal care I’m using two different types of Amazon widgets and some banners. I also have
    a couple of affiliate links. It’s a long article so it’s not
    overwhelmed with products.

    I’m disappointed to learn that widgets don’t convert
    well, but you learn as you go. I like the looks of the widgets myself. I’ve read that Amazon tests the number of products for their widgets and six is the most you can put on them — according to their testing.

    I like the new look of your blog page.

    Best regards.

    • Nate

      Reply Reply March 8, 2012

      Mary- You’re welcome. You know as far as widgets, if at the moment you don’t have anything to put on your sidebars then I would use them until you do. But, you’ll find that listing your main money articles will serve you much better.

  • Bob

    Reply Reply March 19, 2012

    If you have already covered this some where else apologies, but whats a minimum Amazon conversion rate you shoot for? Thanks Bob

    • Nate

      Reply Reply March 20, 2012

      Bob- my Amazon conversion rate is consistent 5-6% across all sites.

      But- the only way to really track whats performing for you is to use separate tracking IDs for different types of link, because Amazon just calculates total number of clicks and total number of purchases- so it’s not a true conversion rate as to your links clicked and # of orders from those clicks…. if that makes any sense.

  • Bob

    Reply Reply March 29, 2012

    Nate
    Do you mix other ads on your amazon affiliate pages? Im thinking of AdSense in particular?

    • Nate

      Reply Reply March 29, 2012

      Bob-

      I don’t put Adsense on an amazon site anymore. You can test it… just put an amazon banner where your adsense ad would be for a month, and then vice versa to see what makes more money.

      I’d be willing to bet that 9/10 times it’s the amazon banner though.

  • 4mylittlestar

    Reply Reply April 2, 2012

    Hey Nate…
    What you think on this website:
    http://www.4mylittlestar.com
    Thanks
    sg

    • Nate

      Reply Reply April 2, 2012

      It looks really good- is it getting traffic?

      • sg

        Reply Reply April 3, 2012

        Hi,
        To be honest not that much.Big competition.
        Can you give me some advises specifically for my site.
        Your feeds are very valuable to me.
        Thnaks
        sg

    • Bob

      Reply Reply April 2, 2012

      Hi SG

      Im curious are the amazon product pages made by hand or do you use wp-robot or an amazon tool?

      thanks

      Bob

      • sg

        Reply Reply April 3, 2012

        Hi Bob,
        It’s using amazon “a store”.
        No third party applications.
        Did you have any tips to improve my traffic?
        Please advise.
        Thanks
        sg
        http://www.4mylittlestar.com

        • Nate

          Reply Reply April 3, 2012

          The best way to improve traffic is to publish more content and build more backlinks. You can view my post on my exact backlinking method to get more info on link building.

    • mike

      Reply Reply April 27, 2012

      Little star is that link on your site meant to be amazon.com ?
      as you have amazone.com

      Mike

  • seanmpro

    Reply Reply July 17, 2012

    Wow, great post. I am going to go and update my amazon sites right now. My CTRs are decent, but I think some of your tips will increase them quite a bit. thanks!

    • Nate

      Reply Reply July 18, 2012

      Thanks Sean- glad you found it useful.

  • sirjorge

    Reply Reply August 3, 2012

    this actually makes a lot of sense, I’m going to give it a try

  • Marc

    Reply Reply August 10, 2012

    Just letting you know that your link to easy video player is reverting to this page …

  • Irwin

    Reply Reply February 22, 2013

    Hey Nate,

    Great post. I read this a couple of months ago, but it resonates with me now b/c I’m actually generating sales on my amazon site this time around!

    I hope all is well, buddy!

    Irwin

    • Nate

      Reply Reply February 25, 2013

      What’s up Irwin- That’s awesome your sites are making sales. Keep up the good work, and yes- everything is great with me. Thanks for stopping by.

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