How To Increase Your Adsense Earnings

I get asked a lot how to monetize a site, and the main problem people run into is that they try to monetize way too soon. There’s nothing wrong with putting up a few ads like adsense or affiliate links, but your time is much better spent on generating more content and traffic until your site is getting a least 200-300 visits per day.

Why?

Because maximizing a site’s earnings requires testing: different ads, different placements, etc… and you can’t do that effectively until you have a significant level of traffic so that your testing results are significant.

So, in this post, I want to show you 2 simple ways you can increase your Adsense earnings from the get go, and then quit worrying about monetization until you get your traffic to a few hundred visits per day.

Here’s how to do it:

So to recap:

  • Use the ‘contextual targeting tool’ to find the 5 highest-paying phrases that would fit into your site, and make 5 pages that are optimized for each phrase, then add them to your sidebar and at the end of posts as titled something like “most popular articles”
  • Use the ‘Quick Adsense’ plugin to quickly add Adsense ads to all of your pages and posts at one time, and then forget about monetization until you’re getting at least 200 visitors a day. Spend all that extra time creating content and generating traffic.
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12 Comments

  • Mark L

    Reply Reply August 26, 2011

    Wow- I was always looking at CPC in the keyword tool and then wondering why I was only getting a few cents per click- I didn’t know about the contextual targeting tool.

    • Nate

      Reply Reply August 26, 2011

      Yeah it makes a big difference. A lot of times you can find phrases that pay more than what the keyword tool says is the estimated CPC too.

  • Karen

    Reply Reply August 26, 2011

    Cool Nate! :-)

    Here’s another one you can do a video on if you want. Once you have your AdSense set up, find the highest paying keywords that are associated with your specific PAGE and place those words in as close proximity as possible to the AdSense code. I just remembered this little trick from when I built my own site.

    Keep up the great work – you’re helping me a lot! :-)

  • Jay

    Reply Reply August 27, 2011

    Great info, Nate. Never knew about the contextual targeting tool.

  • Ben

    Reply Reply August 28, 2011

    I agree with you Nate. I generally don’t monetize my site until it has a decent amount of traffic. It works great for me. I’m not a fan of starting a website, and throwing up ads before I’ve even written any content for the site.

  • Jeff

    Reply Reply September 8, 2011

    Hey Nate, awesome post. I never thought that I had to wait before monetizing my site so I’ve taken off adsense from my low traffic sites.

  • Karen

    Reply Reply September 10, 2011

    Up for discussion – with the NPC 7-day short cut, you put your AdSense ads up pretty much right away, that is, as soon as you have your pages in place, you put in your ads and then you start the article marketing a link building, not the other way around.

    I see nothing wrong with this actually, especially if you’re building the niche site specifically for AdSense. If you’re targeting the “money words” and following an article marketing and backlink building schedule, for instance, you’re going to be seeing traffic rather quickly, so even if you only get a few hits per day, that could still add up to a nice chunk of change every month.

    My niche hockey site only has seven pages on it right now but they all have AdSense ads on them, even though until I get more content pages and get the back link building on schedule, I’m only getting about 5-10 hits per day. But even at a buck a day, that’s more than it would get if it had no ads on it at all, right?

    Just saying … :-)

    • Nate

      Reply Reply September 12, 2011

      Karen,

      Yeah there’s no problem with putting up Adsense at first- I was mainly saying don’t waste a bunch of time trying to monetize a few visitors a day.

  • Karen

    Reply Reply September 12, 2011

    Right. You kind of need to have more than just a couple of content pages and some backlinks before starting to monetize anyway, at least 5-7 pages or so with some backlinks.

    I’m still in the article writing part of my new blueprint; two unique versions of the same article, one for the website, the other for the article directories.

    This is a lot of work! Thank goodness for PLR! LOL

  • Bruce

    Reply Reply September 19, 2011

    What an eye-opener!
    Here I was looking at what I thought was “predicted” revenue per click of about $6, when the reality was a lot closer to $0.75c!
    Thank you very much for this piece of information

    • Nate

      Reply Reply September 21, 2011

      YW. I chased after the wrong keywords for Adsense for a long time.

  • Grant

    Reply Reply November 4, 2011

    Great info there Nate regarding looking into better paying adsense by using keywords to suit. Didn’t think to do that. Thanks…Grant

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