PPP 003: How to Set and Follow a Content Creation Schedule

I like to use the term mini-authority sites to describe the type of sites I build. The reason is, when someone says a niche site, they’re usually talking about a 5-10 page site. I like to put at least 30-50 pages on the sites that I build, so “mini authority site” describes it better. There are a ton of reasons for doing this, but the main one is that it helps your case in many ways with our friend Google.

All of the reasons to do it kind of blend in together:

  • the more pages you have, the more weight Google gives your site and each page individually
  • the more pages you have, the lower your bounce rate will be
  • the lower your bounce rate, the more weight Google gives your site
  • the more pages you have, the longer your ‘avg. time on site’ will be
  • the longer your ‘avg. time on site’ is, the more weight Google gives your site
  • all of these things lead to higher rankings and more trust with the site visitors

I could keep going, but the main point is there are only advantages (and many) to having a lot of indexed pages on your sites. So, the problem becomes finding the time/energy/focus/money/etc to produce or all that content or have it outsourced. While I’m at it, I can’t stress enough that you make this content very high-quality. Here’s my theory on Google’s ranking algorithm, and how it really works…

My Theory on How Google’s Ranking Algorithm (+ human reviewers) Works

I have absolutely no factual basis for this theory, this is what makes sense to me from piecing together information from all of the SEO blogs and articles I read. So here’s my (oversimplified) theory: You use the traditional SEO tactics we know about such as keywords in the right place, title tags, and back links to get your site into the top 10. Once your site is there, Google’s human reviewers go through and slap down crappy/spammy/thin/ sites, and they let helpful, quality sites stay there (in the top 10).

Like I said, that’s an oversimplified version of what is probably happening, but I’m confident it works something like that. Now, they probably don’t have human reviewers checking on the results for obscure and really low-competition keywords, but we won’t get into all that…

This Brings Us Back to Reasons for Having a Lot of Quality Content…

So, if this is the way it works, or is even similar to the way it works, then having a lot of quality pages on your site(s) is just another big advantage you’ll have over your competition. My content creation process is always evolving, and over the last few months I’ve outsourced more and more of it. I do like to write, and I still like to write the articles for “important” pages such as my homepages, about pages, and any other pages that most visitors to a given website will see. Then I’ll do keyword research and find “traffic-grabbing” keyword phrases (low-competition keywords), and have them written by The Content Authority.

So as far as a content creation schedule… I try to add at least 5 pages a day between my different sites. Whether I write a few myself, or am just posting something I’ve had written, I feel good if I get 5 pages put up each day. You should choose something that’s doable for you, measured in number of pages, NOT time spent “working on it”, and force yourself to do it each day.

I’m a person who likes concrete plans with numbers and stuff like that… So I like to aim for 50 pages per site (unless there’s almost no competition for my keywords and in the niche in general). By the way, Google’s latest update gives more relevance to fresh content (another reason to continually add content to your sites). This doesn’t mean you have to post daily, especially in small niches, but you should go back every few weeks and add a post at the least. Anyways, while a lot of pages is really important, it’s also important to properly build back links to each post or page you put up on your site. In fact, you’re time is much better spent building back links to a page than it would be by writing 5 more pages. To do this, I use Unique Article Wizard. I track my pages for each site in a spreadsheet, and I use Market Samurai to track their rankings in Google (not to mention I use MS for all of my keyword research- it’s still the best). After doing a UAW submission for a page, I don’t do anything else for a few weeks. If, after that period, it’s sitting below the 2nd or 3rd page of Google, I’ll do another UAW submission for it and possible some Fiverr back link gigs. I’m always using new services and tracking what works- as this whole business is one ongoing expiriment.

Wow, now that I’ve written this post out- it turned out quite a bit different than it’s title- but I think I gave you a lot of good and useful information (hopefully). If you liked it, click the “like” button to share it on Facebook, and leave a comment below.

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45 Comments

  • Aaron

    Reply Reply November 9, 2011

    Hey Nate, I’ve been waiting for the latest from you. This is great thanks. I have been really focused on building authority sites because I really have a keen interest in owning web properties that will last for years to come. I really would rather be making 4 digit figures a month from 5-10 few HUGE sites then over 100 of mini ones all over for the sheer sake of easier management and a better look in the eyes of Google. I have been studying and following the plan laid out in “The Authority Site Adsense Guide” by John Robinson and I love his method and outlook on building these sites. I really like how Google shows you more love once your site starts to age and grow, you start to see your new content rank in a couple days even hours as opposed to weeks. Like they are keeping a satisfied eye on your site. I can’t stand the people who swear that Google is screwing them over when they KNOW they are putting TRASH out with thin lil sites full of duplicate content. What do you expect?! How is your authority site going by the way? I really love your video product sites idea too by the way but like the gurus always say there are many ways to bring in income online so find one and stick to it for success and I’ve found mine. Hope to hear more from you soon!

    • Nate

      Reply Reply November 11, 2011

      Thanks Aaron-

      Yeah do what’s working for you, definitely- that’s great.

      What’s funny is that the people behind some of the big authority sites I see in niches outside of IM have probably never even heard of the warrior forum or clickbank- they just set out to put together a really helpful site that took them years and some of them have got to be making hundreds of thousands each year or maybe even monthly.

  • Dave T

    Reply Reply November 10, 2011

    Nice podcast Nate

    One thing I think that still confuses IM’ers is the definition of a ‘thin affiliate site’.

    It doesn’t have to mean a number of posts but purely is about quality of content.

    Manual reviewers will look at the site from the POV of visitor experience. Provide that in 10 posts compared to a 100 post ‘crap quality content’ site and you will be OK.

    The number and increasing numbers of posts will overall help with the ‘algo’ though and be good for your sites authority.

    The misconception will often scare off IM’ers from getting started because producing a lot of content seems so daunting.

    As the say… ‘just do it!’.

    Dave

    • Nate

      Reply Reply November 11, 2011

      Dave-

      You bring up a good point- if your site is seen as providing what the customer is looking for, then it really doesn’t matter how big the site is.

      and I agree just sitting down and hammering out content can get boring fast but there aren’t any quick secrets to doing it right

  • Ben

    Reply Reply November 10, 2011

    Nate as usual just representing the facts, dishing the details and sparing all the bullshit! Keep it up man, thanks!

    • Nate

      Reply Reply November 11, 2011

      Thanks Ben I will…

  • Mary Chicoine

    Reply Reply November 10, 2011

    Hi Nate – I listed to the podcast and read the above as well. As usual substantive information that I can always go back to. When I have checked out some top 10 sites on G, I’m sometimes surprised that a many more than one would think never seem to have been updated…olr are just sitting there. I’ve used Tabish at BTF for backlinks and have ranked close to the top, and this past month I’ve used the woman who uses UAW. When I checked I’m at 1 and 2 on page 1. (byw, this is my one and only site.)

    I’ve one question when you have a moment to spare regarding Content Authority. Do you have to send them URLS or other stuff for them to be able to write an article for you? I noticed Trent just sends keywords to use. Some article sites require Urls and such.
    I’m working on Market Samurai (still the free stuff) and I’m getting the knack for using it.

    Good luck with all your work and best regards.

    • Nate

      Reply Reply November 11, 2011

      Mary- no you just give them the keywords and then there’s a spot for instructions so you can specify what type of article you want.

      Thanks for listening/reading

  • brian

    Reply Reply November 10, 2011

    Hi nate,
    So you do uaw for every single post on each site? How do u have time to do that. You mention 50pages so you cratie mostly pages not posts? Ill listen to the podcast.good info as always

    • Nate

      Reply Reply November 11, 2011

      Hi Brian- I do like to create pages instead of posts usually.

      As far as UAW- I order my articles in sets of 3 because yeah that would take a ton of time to type all of them out. I still do it manually sometimes but not very much.

      • Chris

        Reply Reply November 11, 2011

        Is there any reason for creating pages vs. posts?… I always thought that they were one in the same.

        • Nate

          Reply Reply November 20, 2011

          Chris,

          There’s not really a difference. With page it’s easier to control how the viewer can navigate your site and what pages they can see. WIth posts they are all listed in chronological order.

  • j_rogers927@hotmail.com

    Reply Reply November 10, 2011

    Really informative, Nate. Always to the point. Looking forward to the next podcast.

    • Nate

      Reply Reply November 11, 2011

      Thanks Jay- I’m going to start posting a lot more consistently.

  • Grant

    Reply Reply November 10, 2011

    Hey Nate, another great post, I’m breezing through NVT at the moment. Love your work…Grant

    • Nate

      Reply Reply November 11, 2011

      Thanks Grant- glad you’re enjoying it.

  • Jason

    Reply Reply November 10, 2011

    Nate,

    Do you set up a separate YouTube account per site or have one account with 100s of videos?

    J

    • Nate

      Reply Reply November 11, 2011

      I set up separate youtube accounts- if you can get your main keywords in your youtube username and then optimize your channel page you can usually get it ranked as well for your keywords.

      • grant

        Reply Reply November 21, 2011

        Hi Nate, wouldn’t you have to set up tons of different email addresses for this? and if you do, how on earth do you keep all those addresses organised? Also if you get time, can you give me some sort of answer to these ones, I mean, would you needs separate accounts for:

        Squidoo
        hubpages
        wordpress.com
        blogger
        myspace
        twitter
        facebook ……

        for different niches when using these as a source for backlinks?
        Thanks..Grant

        • bobby

          Reply Reply April 16, 2012

          hey grant, i think its best to setup seperate accounts for each niche. you can track them in a spreadsheet, or use a browser password manager like lastpass, 1password.

          i just setup a junk email address under each niche domain. for example, junk@nichesite.com. then just use that to register at all the web properties.

  • Chris

    Reply Reply November 11, 2011

    Thanks for the great podcast Nate!

    Quick question – Are you doing those UAW submissions to get backlinks straight to your money page with no buffer in between?

    Keep up the good work.

    • Nate

      Reply Reply November 20, 2011

      Yeah I link to my pages- no buffer pages. UAW use to generate over 1000 backlinks per submission, but they’ve cleaned up their network and now its only between 100-200 per submission, and when you set that to 20 submissions a day, it won’t raise any red flags.

  • brian

    Reply Reply November 14, 2011

    curious if you ever have a market not convert well that you build out of these big niche authority sites. I still have problems figuring out what niche to target lots of time too

    • brian

      Reply Reply November 16, 2011

      ps- i was also curious on your UAW submissions do you care if they make sense when spun/mixed content ? I mean does it matter if the content is completely legible ?

      I tried using a fiverr gig for a UAW submission which had very high user ratings but the submission they gave me the content was spun to highly unique which made the content total gibberish/no sense. I am just wondering if UAW submissions or google will ding you for have poor content for these backlinks or is the banklinks more important than quality of submissions content

      • Nate

        Reply Reply November 20, 2011

        Brian- Yeah it makes a difference if they make sense because individual site owners look at them and decide if they want to use it on their site. So if the spun versions are garbage, you won’t get very many submissions.
        And yes I’ve definitely had sites that never get over $1,000/month or even $500/month but even $100/month is a passive $100/month.

  • Bob

    Reply Reply January 18, 2012

    you probably say this somewhere but I cant find it. How long do you make your articles and home page article?

    thanks

    • Nate

      Reply Reply January 18, 2012

      Usually between 700-1100 words.

  • I had a few affiliates sites I’m trying to revamp, re-do and improve. This is cool post because ultimately everyone is worrying about what Google will do next but truth is it’s all about pleasing the human visitor and Google spider. They pretty much tell you everything themselves here http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66361 which 100% supports Nate’s view of authority sites. Job done.

    • Nate

      Reply Reply February 18, 2012

      Thanks Alan- that’s an informative read.

  • Joe

    Reply Reply February 15, 2012

    I like the idea of sites with 50 pages/posts of ~1000 words.

    Must be quite expensive though, the cheapest I’ve seen is $10 for 1000 words on iWriter.com so that is 50×10=$500 per site. Not bad if it will make you $100 per month though. Plus all the UAW articles.

    Just a bit of a gamble to start with in case the niche turns out to be a dud.

    • Nate

      Reply Reply February 18, 2012

      Joe-
      You’re right it’s an expensive gamble to throw up 50 pages at a time- in one of my more recent posts I went over the idea of starting with 10 pages or less and building more sites, and then going back to the ones that are performing and beefing those up- that’s the better way versus starting out with 50 pages upfront.

      • Joe

        Reply Reply February 19, 2012

        Yeah 10 pages sounds a bit more sensible. I think this month I am going to launch my first amazon product style site targeting the US. All me other ones target my home country of England, UK.

        Will do 10 pages to start with. Just need to find a keyword!

        Thanks.

  • Grant

    Reply Reply February 19, 2012

    I enjoyed the podcast very much Nate, I must say, it is a gamble throwing up all those pages at once but if you’ve done your research and have a plan in place there’s no reason why you couldn’t make it happen and profit off the particular site. I like your latest post comment Nate on beefing up the good ones. Regards..Grant

  • Terrence Silver

    Reply Reply March 28, 2012

    Hi Nate, I sit at number 4 on the first page of google in a competitive niche yet I am not making any sales. Do you use a sales letter on your site to convert customers? My site is more informative yet I don’t specifically target a problem that can be solved. Where would I go to get a good example of an authority site that is making sales to model. Could I use one of yours?

  • tmccar@gmail.com

    Reply Reply April 18, 2012

    You give a guideline of “5 pages per site” per day. Do you mean 5 BLOG POSTS, or do you actually mean pages? If pages, wouldn’t that mean having a new category or classification?

    Tom

    • Nate

      Reply Reply April 18, 2012

      Tom- 5 of whatever you prefer to use… 5 articles basically. Doesn’t matter if you happen to use posts or pages on your sites.

  • tmccar@gmail.com

    Reply Reply April 18, 2012

    Hi Nate
    My understanding was that pages were for things like “About Us”, “Contact Us”, “Privacy Policy” and so on.
    Would you actually consider creating a new page for each article you add?

    Tom

    • Nate

      Reply Reply April 18, 2012

      That’s how pure bloggers use them, but I like using pages for most of my content. Instead of the blog setup. It depends on the site, and really just comes down to your personal preferences.

  • tmccar@gmail.com

    Reply Reply April 18, 2012

    cool

  • Jackie J

    Reply Reply May 1, 2012

    Hi Nate,

    Thanks – great idea about the mini-authority – starting a site knowing it needs to go well beyond 100 pages – or 200 – actually is daunting. Much better to get well underway and see how readers respond, as you say.

    I expect to do some ‘polishing’ on writing I order done – but what do you do to get content you don’t have to totally re-write – even when you are paying for their ’5 star’ or top level writers?

    In my experience, asking for writers to fix their work just causes resentment and you end up with the same poor job and a lot of grief…

    But writing all the content for my 20 sites (maybe started too many) means not enough time spent on traffic tasks…

    Might be a common prob – starting too many sites…

    • Nate

      Reply Reply May 3, 2012

      Jackie- I use content authority to have my articles written and I use the second-highest quality. I don’t have to ask for re-writes ever really.

      Yeah too many sites is something I’ve gotten myself into before. It’s really helpful to just let some losing projects go…

  • Bill Davis

    Reply Reply May 1, 2012

    That’s some great stuff, Nate! One of your commenters hit the nail on the head—give your visitors what they were looking for. You can certainly give them too little, but it’s difficult to give them too much!

    • Nate

      Reply Reply May 3, 2012

      Yeah definitely Bill- thanks for dropping by.

  • Cindy

    Reply Reply May 2, 2012

    Nate,

    When I used to do small sites, I always used pages due to the control factor. But with larger sites, I’ve switched over to using posts simply because pages don’t allow the use of categories.

    How are you organizing your sites if you are just using pages? Is it all done strictly with internal links within your content but no other way for your visitors to check out what your site has to offer?

    Thanks,

    Cindy

    • Nate

      Reply Reply May 3, 2012

      I make category pages by hand and that way I can add an “article” on the same page to help it rank for its keywords. Since I’m not a WordPress wizard I don’t know how to manually customize my category pages if I’m using posts… it just lists the posts within that category.

      The other thing is I use a custom menu to list my “most popular articles” in my sidebar, and that’s where I put some of my best money pages.

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