PPP 003: How to Set and Follow a Content Creation Schedule
I like to use the term mini-authority sites to describe the type of sites I build. The reason is, when someone says a niche site, they’re usually talking about a 5-10 page site. I like to put at least 30-50 pages on the sites that I build, so “mini authority site” describes it better. There are a ton of reasons for doing this, but the main one is that it helps your case in many ways with our friend Google.
All of the reasons to do it kind of blend in together:
- the more pages you have, the more weight Google gives your site and each page individually
- the more pages you have, the lower your bounce rate will be
- the lower your bounce rate, the more weight Google gives your site
- the more pages you have, the longer your ‘avg. time on site’ will be
- the longer your ‘avg. time on site’ is, the more weight Google gives your site
- all of these things lead to higher rankings and more trust with the site visitors
I could keep going, but the main point is there are only advantages (and many) to having a lot of indexed pages on your sites. So, the problem becomes finding the time/energy/focus/money/etc to produce or all that content or have it outsourced. While I’m at it, I can’t stress enough that you make this content very high-quality. Here’s my theory on Google’s ranking algorithm, and how it really works…
My Theory on How Google’s Ranking Algorithm (+ human reviewers) Works
I have absolutely no factual basis for this theory, this is what makes sense to me from piecing together information from all of the SEO blogs and articles I read. So here’s my (oversimplified) theory: You use the traditional SEO tactics we know about such as keywords in the right place, title tags, and back links to get your site into the top 10. Once your site is there, Google’s human reviewers go through and slap down crappy/spammy/thin/ sites, and they let helpful, quality sites stay there (in the top 10).
Like I said, that’s an oversimplified version of what is probably happening, but I’m confident it works something like that. Now, they probably don’t have human reviewers checking on the results for obscure and really low-competition keywords, but we won’t get into all that…
This Brings Us Back to Reasons for Having a Lot of Quality Content…
So, if this is the way it works, or is even similar to the way it works, then having a lot of quality pages on your site(s) is just another big advantage you’ll have over your competition. My content creation process is always evolving, and over the last few months I’ve outsourced more and more of it. I do like to write, and I still like to write the articles for “important” pages such as my homepages, about pages, and any other pages that most visitors to a given website will see. Then I’ll do keyword research and find “traffic-grabbing” keyword phrases (low-competition keywords), and have them written by The Content Authority.
So as far as a content creation schedule… I try to add at least 5 pages a day between my different sites. Whether I write a few myself, or am just posting something I’ve had written, I feel good if I get 5 pages put up each day. You should choose something that’s doable for you, measured in number of pages, NOT time spent “working on it”, and force yourself to do it each day.
I’m a person who likes concrete plans with numbers and stuff like that… So I like to aim for 50 pages per site (unless there’s almost no competition for my keywords and in the niche in general). By the way, Google’s latest update gives more relevance to fresh content (another reason to continually add content to your sites). This doesn’t mean you have to post daily, especially in small niches, but you should go back every few weeks and add a post at the least. Anyways, while a lot of pages is really important, it’s also important to properly build back links to each post or page you put up on your site. In fact, you’re time is much better spent building back links to a page than it would be by writing 5 more pages. To do this, I use Unique Article Wizard. I track my pages for each site in a spreadsheet, and I use Market Samurai to track their rankings in Google (not to mention I use MS for all of my keyword research- it’s still the best). After doing a UAW submission for a page, I don’t do anything else for a few weeks. If, after that period, it’s sitting below the 2nd or 3rd page of Google, I’ll do another UAW submission for it and possible some Fiverr back link gigs. I’m always using new services and tracking what works- as this whole business is one ongoing expiriment.
Wow, now that I’ve written this post out- it turned out quite a bit different than it’s title- but I think I gave you a lot of good and useful information (hopefully). If you liked it, click the “like” button to share it on Facebook, and leave a comment below.