PPP 006: Amazon 01: How to set up a WordPress Blog with or without Amazon Review Themes


In this session I’m going to show you how to set up a WordPress blog with or without using an Amazon review them… I’ll basically go over some of the main things you’ll want to do with your site. I actually have the tutorial about “choosing the best products to promote” basically done, and then I realized that for anyone out there now or in the future that goes through these tutorials will need to have a site up with a few pages before they can apply to Amazon associates (they can apply but they won’t get approved without a site to show them).

Note: Like I mentioned, I had to decide to either publish this post first, or the one on choosing products to promote, and I chose this. For some of you, it makes sense to choose which products to promote before you setup a site, so I apologize… just wait a couple days and I’ll put up the next tutorial.

Hosting: Get an account with Hostgator. If you’re not willing to spend $10 on hosting, then I wouldn’t even attempt this stuff- you have to have your own hosting account so that you’re in complete control of your sites. Go with Hostgator because with them your hosting plan can grow with your traffic and your sites. Not to mention, if you’re going to really put effort in this and treat it like a business, you need your own hosting account, period. Start with the “baby plan”, because you can have as many sites in your hosting account as you want.

WordPress: Installing WordPress is as easy as clicking a few buttons using either Simple Scripts or Fantastico. You can watch a step-by-step video on installing WordPress in Hostgator specifically here…

There’s also more WordPress tutorials here…

Amazon Review Themes: You need a theme for your WordPress site, and I’ve spent a lot of time going through reviews, trying out themes, and reading hundreds of forums posts of people giving their reasons why they use a certain theme for Amazon sites. The conclusion I’ve come to is that it doesn’t matter what theme you use, as long as it’s a neat and clean design. In my own experience with all types of marketing sites (Amazon, Adsense, my own product sites, etc.), a clean design with a lot of white space converts the best. So, if you don’t have a favorite WP theme, I’m going to again recommend Profits Theme to you. It works great for any type of site you want to make money with, whether that means an Adsense site, Amazon site, and it really excels at Clickbank affiliate-type sites and sites for your own products. I use it on every site I have. Like with anything else, there are thousands of free themes out there that you can use, you don’t need to pay for a premium theme like Profits Theme, it’s just at some point your time will start being more valuable than money to you.

If you’re hellbent on using a theme specifically for Amazon sites, the most popular ones out there are the Flexsqueeze theme, the Review theme, and the Penthesilia theme. Also, here’s a good thread on people’s opinions on different Amazon themes…

Amazon Review Plugins: There are a bunch of these out there, which again, I spent quite a bit of time and money combing through reviews and forums, and bought the ones that looked the best. The selling point of most of these is that they pull content for you from Amazon and will even auto-generate as many pages as you want. Well, this is not what I want, and I don’t think that just duplicating content from Amazon’s product pages will get you anywhere in the search engines. One thing I do like about them, is that it pulls images from Amazon which is faster than getting the image yourself, but in the end there was only one that I think I’ll use. Your content for your Amazon sites needs to be unique and higher quality than just the product description from Amazon.com. I tried ReviewAzon and several others, and while the idea of just publishing multiple pages with the click of a button sounds great, like I said, it won’t get you anywhere in the search engines because it’s just pulling content directly from Amazon.com.

The one that I will keep using on my Amazon sites is a simple WSO that’s just $10. It’s called Affiliate Product Comparison Tables. Here’s a little video review I made about how easy it is to use…


To sum things up, and what to do next:

  1. First of all, I realize that for some reading this none of this info is new, but I promise I’ll go over more advanced tips that you’ll find more interesting in the upcoming tutorials
  2. Please take a second to “like” this or share it so other will see it
  3. If you’re new to Amazon or internet marketing in general, the things you need to do to get started is get a hosting account, install WordPress, install a theme, and put up two or three articles/pages, and then apply for the Amazon Associates program.
  4. Again, I’ll go into more detail on how to make your site look in a later tutorial, this is just a necessary part if the series is going to be from start to finish.
  5. Leave any comments or questions below… the comments always bring up I haven’t made clear or forgot to mention.

 You can view the other trainings in this series here…

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About The Author


Nate is a blogger, fitness enthusiast, and designer.


  • Bob

    Reply Reply January 22, 2012

    Nice plug-in. I’m curious, I don’t know anything about it but why don’t you use the Amazon astore tool?

    • Nate

      Reply Reply January 22, 2012

      Bob- I just think the astore looks clunky and it only really has the titles and price- it’s just not really in comparison format. Not to mention speed- these this plugin makes these tables from start to finish in under 2 minutes.

  • Mary Chicoine

    Reply Reply January 22, 2012

    Nate – Enjoyed all of it including the links to other stuff. As I mentioned I’m already an Amazon Assoc. I’m going to follow along and decide on a product as I go.

    I’ve noticed other marketers usually have something for newcomers or those at the information overload stage where it covers a basic. So doing Amazon Sites from scratch serves a good purpose

    I sent a blurb on LinkedIn – hope you get it. I’m on Twitter but I’m still trying to figure it out. The theory of relativity is easier. Best regards, MaryC

    • Nate

      Reply Reply January 22, 2012

      Thanks Mary I appreciate it.

  • Neill

    Reply Reply January 22, 2012

    Bought the APC plugin. Looks great. I’ll try it out shortly. Good post Nate. Very informative.

    • Nate

      Reply Reply January 22, 2012

      Thanks Neill- you’ll enjoy the plugin, and glad you liked the post.

  • Rob

    Reply Reply January 22, 2012

    Hi Nate,
    great post thanks, I have some question please:
    What is the best average search volume per month for keyword on which you would like to set up Amazon affiliate site?? Exact local volume? Do you checking competition in top 10 in Google in the same way as for AdSense sites?
    thanks Rob

    • Nate

      Reply Reply January 24, 2012


      Yeah I would pretty much gauge competition the same way for any new potential site. For the root keyword phrase you’ll base the site on, it’s probably best to choose something with at least 1,000 exact searches a month for an Amazon site. You could go a lot lower for a site you’ll sell your own product from though.

  • brian

    Reply Reply January 22, 2012

    I have thinking about site layout and conversions alot more lately. Even though the review style themes look nice I wonder if they convert as well because they don’t help steer the visitor in a direction just showing lots of product with ratings. It seems more effective instead of having slideshow of pretty pictures of different products with ratings that a better converting layout if clarify right up front on home page what your site offers, criteria you used to find best products, and where they can find the product. The other option is thinking what visitor is looking for when finding your site and giving just a couple choices. Example site about baby car seats would have 3 choices on home page with big buttons each going to specific areas like price points and give range for each button choice. Or looking at how amazon or ecommerce stores in pox ads for your niche are categorizing their products since they have optimized for it. I just think a review site with too many choices or a wall of text posts seem not to help consumer with a decision

    • Nate

      Reply Reply January 24, 2012

      Brian- you’re right with what you’ve said. A clean simple layout will almost always convert better than a page with graphics everywhere.

  • Karen

    Reply Reply January 22, 2012

    Hey Nate – I’ll be watching these trainings because my new website might be better as a full-fledged blog with Amazon reviews included.

    I liked your first comments that if you don’t have the money to get started, then you should start yet. That’s so true!

    Fortunately, I already have hosting and the domain name; and I’m already an Amazon Assoc. Now I need the money to buy the Profits Theme!

    Thanks for doing these trainings because I’d really like to get moving on two of my sites that I think could do really well as Amazon review sites.

    • Nate

      Reply Reply January 24, 2012


      Good to hear things are going good.

      Like you said, it’s a great strategy to have a lot of relevant content on a site and then certain product reviews so that not every single post you have is just a product review.

      • Karen

        Reply Reply January 24, 2012

        Exactly, Nate.

        This new site will probably have a video embedded in each article, mainly because of the nature of the site, but I’m thinking some cool video product reviews would be good too.

  • Bruce

    Reply Reply January 22, 2012

    Your mention of the Penthesilea Theme raised my curiosity but on visiting the site I find a landing page with a ”Closed to New Memberships”, so how do I get to see this theme and the Penthesilea Blueprint.

    • Nate

      Reply Reply January 24, 2012

      Bruce- I don’t know what’s going on with it- when I put up the link it was working fine, and people are always mentioning it on the WF. Maybe check it in a few days…

  • Ann Day

    Reply Reply January 29, 2012

    Hi, thanks for the info. I’m a newbie, have made a site mand have been approved by Amazon. I do want to make other sites later on so I do have one comment. The “Profits” theme looks awesome and I’d gladly buy it but it has no resell rights. I may wish to flip sites later so I realise that I cant use the Profits theme. Do you know of a similar theme with resell rights?
    thanks, keep up the great work.

    • Nate

      Reply Reply January 30, 2012

      Ann- Yeah you’re right if you sell a site that you’ve built using Profits Theme, the new owner has to buy their own license. If you’re selling a site for a decent amount, then offering to throw in a license shouldn’t be a big deal, and for me it’s totally worth doing because of the benefits of using Profits Theme on a site.

      As far as one being able to just sell, I don’t think that exists with a paid theme. It might- but I don’t know of one… and then you’re back to the disadvantages of using a free theme.

      If anyone knows of a good premium theme that allows you to sell a site without buying a new license, please enlighten us.

  • Terrence Silver

    Reply Reply March 21, 2012

    Great article, but I do have one question. How do you select which amazon product to base your site on?

    • Nate

      Reply Reply March 22, 2012

      The best way is to go to the bestsellers list for your category and do reviews on those, because on average those are what people are buying.

  • Erzsebet

    Reply Reply April 9, 2012

    I love your teaching style and am thinking about purchasing the APC plugin. Will look out for your other videos!
    Actually I’ve been looking for a great theme to use on my sites -that’s how I got somehow to your blog and I love profits theme more and more reading the reviews.

    • Nate

      Reply Reply April 10, 2012

      Glad you like it- Yeah Profits Theme is a great theme, and my favorite obviously because I use it on all my sites.

  • Peter Brenner

    Reply Reply September 18, 2012

    Nate, I am really appreciating your teaching style and tutorials … no fluff at all … good to the point useful content. Great value!
    Thank you for delivering helpful, quality products, and practical, useful guidance to increase my productivity and profitability.

    I just got the ‘Affiliate Product Comparison Tables’ plugin and will start to use it on some of my amazon sites.

    I have been at this for only 10 months but I have already spent a ton of money, buying so many “gurus’ programs” with very inferior quality, it almost makes me sick to my stomach!.

    Nate, you are the first marketer, I have yet found, that constantly delivers super value content.

    Thanks again!

  • minka kelly

    Reply Reply January 13, 2013

    I am happy reading your article. It is really the very useful tutorial to build Amazon affiliate. I will start join you to get some tutorials to success on internet marketing, especially on Amazon affiliate. Thank you.

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