I’m writing this post with a temporarily disabled right hand, so it probably won’t be very long. This session is going to cover how to write an effective Amazon product review. A good product review should give your reader enough information to make a buying decision. If your product reviews are unclear, vague, or even just poorly written, then your readers will simply go back to the search results and find a better review to read.
Another thing to keep in mind, is that your review is basically going to be a “review of reviews”. You can’t use language that implies that you’ve personally used a product if you haven’t actually used it. The good thing about this approach, is that you can create a more helpful article than a real review from a customer- this is because you can aggregate all of the good and bad things that different reviewers have said about the product, instead of just one person’s opinion.
How to Write Amazon Product Reviews
There are four main parts to an effective product review:
- The title
- The intro
- The body
- The recap
The Title: Your title needs to accomplish 2 different things; you need to grab the reader’s attention, and it should include your main keywords. When your review shows up in the search engines, your title needs to stand out so that people click on it. To get this to happen, you just need a smidgen of creativity. Instead of the title,”Sony AWS345 Headphones Review”, you should say something like, “Why the Sony AWS345 Headphones Will Make Your Ears Bleed- In a Good Way”. Some people teach that you should put stuff in your titles like “don’t buy product X until you read this” or “product X scam”. You can use that kind of stuff if you want, but you’d never see Cnet or Consumer Reports doing something like that. And of course, you need to include the keywords in your title because that’s one of the most important spots for your keywords to be.
The Intro: There’s an old saying in writing/copywriting that says, “tell them what you’re going to tell them, tell them, and then tell them what you told them”. Your intro is the first part of that- you basically tell the reader what you’re going to tell them. Take a look at how CNET.com does this with their reviews:
They simply put the good, the bad, and the bottom line. It’s not a bad approach to just straight up copy on your own review sites.
The Body: The body of your article is where all the information will be. If you outsource your articles, it’s not a bad idea to manually add an intro like I just outlined above. Then, you would just use the article you had written as the body. When you’re trying to decide what to include in your article body, a revolutionary method is to actually think about what you would want to know if you were thinking about buying that type of product. What I like to do is read through several customer reviews, and list the positives and negatives that people mention as I go through. You can make a bulleted list of both, and then you can take the top 3 or 4 positives and write a paragraph for each of those, and then take a couple negatives and write a paragraph on those. That’s an easy template to follow to write an effective review on any product. It’s always good to include some product specs, at least one picture of the product which you can make clickable as your affiliate link, and I really like to use product comparison tables that I make with this plugin.
Note: If you’re interested in outsourcing your reviews, I recommend Rob Reid’s service especially for amazon reviews.
The Recap: The recap is the part where you “tell them what you told them”. You simply sum up the review, restate the good things about the product, and it’s a great place to include a comparison table.
In the next training, we’ll go over some things you can do with your articles to increase your conversion rate.
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