Amazon 05: How to Write Amazon Product Reviews

how to write amazon product reviewsI’m writing this post with a temporarily disabled right hand, so it probably won’t be very long. This session is going to cover how to write an effective Amazon product review. A good product review should give your reader enough information to make a buying decision. If your product reviews are unclear, vague, or even just poorly written, then your readers will simply go back to the search results and find a better review to read.

Another thing to keep in mind, is that your review is basically going to be a “review of reviews”. You can’t use language that implies that you’ve personally used a product if you haven’t actually used it. The good thing about this approach, is that you can create a more helpful article than a real review from a customer- this is because you can aggregate all of the good and bad things that different reviewers have said about the product, instead of just one person’s opinion.

How to Write Amazon Product Reviews

There are four main parts to an effective product review:

  • The title
  • The intro
  • The body
  • The recap

The Title: Your title needs to accomplish 2 different things; you need to grab the reader’s attention, and it should include your main keywords. When your review shows up in the search engines, your title needs to stand out so that people click on it. To get this to happen, you just need a smidgen of creativity. Instead of the title,”Sony AWS345 Headphones Review”, you should say something like, “Why the Sony AWS345 Headphones Will Make Your Ears Bleed- In a Good Way”. Some people teach that you should put stuff in your titles like “don’t buy product X until you read this” or “product X scam”. You can use that kind of stuff if you want, but you’d never see Cnet or Consumer Reports doing something like that. And of course, you need to include the keywords in your title because that’s one of the most important spots for your keywords to be.

The Intro: There’s an old saying in writing/copywriting that says, “tell them what you’re going to tell them, tell them, and then tell them what you told them”. Your intro is the first part of that- you basically tell the reader what you’re going to tell them. Take a look at how CNET.com does this with their reviews:

How to Write Amazon Product Reviews

They simply put the good, the bad, and the bottom line. It’s not a bad approach to just straight up copy on your own review sites.

The Body: The body of your article is where all the information will be. If you outsource your articles, it’s not a bad idea to manually add an intro like I just outlined above. Then, you would just use the article you had written as the body. When you’re trying to decide what to include in your article body, a revolutionary method is to actually think about what you would want to know if you were thinking about buying that type of product. What I like to do is read through several customer reviews, and list the positives and negatives that people mention as I go through. You can make a bulleted list of both, and then you can take the top 3 or 4 positives and write a paragraph for each of those, and then take a couple negatives and write a paragraph on those. That’s an easy template to follow to write an effective review on any product. It’s always good to include some product specs, at least one picture of the product which you can make clickable as your affiliate link, and I really like to use product comparison tables that I make with this plugin.

Note: If you’re interested in outsourcing your reviews, I recommend Rob Reid’s service especially for amazon reviews.

The Recap: The recap is the part where you “tell them what you told them”. You simply sum up the review, restate the good things about the product, and it’s a great place to include a comparison table.

In the next training, we’ll go over some things you can do with your articles to increase your conversion rate.

I’d love it if you would take a second to like this on Facebook and leave a comment- thanks for reading.

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20 Comments

  • Rob @ ReidWriting

    Reply Reply February 17, 2012

    Hey Nate,

    Just wanted to give a quick thanks for mentioning my writing service and to let everyone know that we really do specialize in Amazon/Physical product reviews.

    I’m also a successful Amazon marketer myself which is what prompted me to build my team! If anyone has any questions at all I would be happy to help out.

    I’ve been through all of Nate’s material and he definitely knows what he’s talking about guys!

    Cheers,

    Rob

    • Nate

      Reply Reply February 18, 2012

      No problem Rob- enjoy your service.

  • Mary

    Reply Reply February 17, 2012

    Hi Nate,
    Thanks very much for this post and the whole series. I’m really learning a lot and I like your uncomplicated straight forward method of writing. I hope your hand gets better soon.
    Mary.

    • Nate

      Reply Reply February 18, 2012

      Thanks Mary- my hand is healing slowly :)

  • Mike Sweetman

    Reply Reply February 18, 2012

    Great information Nate! Thanks, and keep up the good work!

    • Nate

      Reply Reply February 18, 2012

      You’re welcome Mike- and thanks for reading.

  • Gavin

    Reply Reply February 22, 2012

    Do you have any tips for writing more general articles for physical products? For example if the page titles ‘Fixed Speed Treadmills’ how would you structure the page?

    Write an intro on what fixed speed treadmills are. Then do a few product reviews of best selling ones? Or something else?

    Thanks.

    • Nate

      Reply Reply March 8, 2012

      Gavin-

      Basically think of those pages as a buying guide where you just explain some of the main features one would look for in that type of product. And yes, then you’d want to do specific product reviews of the best selling models.

  • Bob

    Reply Reply February 29, 2012

    Hey Nate which Rob Reid article format do you use? The RSS or the TPA? Thanks

    • Nate

      Reply Reply March 8, 2012

      I use both… just depends on the type of product but I don’t have specific reasons for each. They both work well, just whatever you like better.

  • Jay

    Reply Reply March 16, 2012

    Nate,

    Thanks, this is a fantastic Amazon tutorial series. As far as the pictures go, where do you get them and how do you provide attribution?

    • Nate

      Reply Reply March 17, 2012

      You’re welcome Jay- I’ve been buying photos from iStock- I should probably use attribution but I haven’t been… I need to figure out if I actually have to state somewhere in the post it’s from iStock.

  • Sanja

    Reply Reply April 10, 2012

    HYFBS=hope you feel better soon, we use this in my flower shop.
    Thank you for your wonderful teachings. Just love it. I got 60 Minutes $100 but I do not see myself stopping at that. Got to make my first $1.00 in IM.
    This site is the first thing I open after I write my article, as you suggested. At this point I am trying to write articles and master the use of Samurai.
    I also like the people that you recommend but above all I appreciate that you have a genuine desire to teach what you know instead just selling me another product.
    Thanks, Sanja

    • Nate

      Reply Reply April 15, 2012

      Thanks Sanja- I’m assuming you just read about my finger. The slice that was gone has filled in with new flesh but the new skin still has a “shock” sensation like a sensitive tooth so I’m going to keep it wrapped up for the next week or so, but it’s getting there.

      That’s good that you write your article each morning and then start cruising the web… keep that pattern no matter what and you’ll see success.

  • kiki

    Reply Reply July 20, 2012

    I’m a beginner in the copy writing field. Can you help me check my amazon product reviews on website.

    the googlebot just download a Sitemap, does not crawl to other wordpress url.

    so I do not know whether there are errors in my reviews.

    • Nate

      Reply Reply July 21, 2012

      I checked out your site, and the reviews are well-written and seem effective. Is the site getting much traffic?

  • minka kelly

    Reply Reply January 18, 2013

    I am a beginner in the Amazon affiliate. I am very happy with your tutorial. I fell really helped a lot. I hope you are not bored to share the experiences and knowledge to succeed in the Amazon affiliate, including the article on this page. Thank you very much.

  • Shiku gfa

    Reply Reply March 7, 2013

    Very instructive post. thanks

  • Mark McKnight

    Reply Reply March 21, 2013

    Just had a look at Rob’s site for getting Amazon reviews written and I like what I see. Will be putting an order in with him shortly.

  • Kesit

    Reply Reply April 15, 2013

    Hi Nate!

    Thank you for your tips on how to write reviews for amazon product. I really appreciated it!

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