How to Write Short Ebooks That Sell
I’ve kind of come full circle on the idea of ebooks.
Back in the day, my first “info product” of any kind was an ebook. I tried several formats for that information and it ended up being a video course, and for awhile video courses were all I created.
Now I’m back to creating ebooks for the Kindle store and I love doing it.
The Amazon Kindle platform has given everyone the opportunity to make money from publishing an ebook. Or ebooks.
Why You Should Publish an Ebook on Kindle
Before I get into the details of choosing a good topic for an ebook, I want to tell anyone reading this that you should publish an ebook on Kindle. You could have one done and published in the next two weeks, whether you write it yourself or have it outsourced.
It’s not hard to do, and it’s great experience. It will take you through all the steps of publishing your own info product, but you don’t have to figure out your own delivery platform like you do when you sell an ebook from your own site.
Not to mention that you have Amazon.com’s marketing machine working in your favor.
That’s all I’ll say about that. Try it. It’s fun.
Finding Topics That People Buy
Have you ever tried to go on a diet and lose weight? If the answer is yes like I think it is, how many different products or services or books have you paid for to try and do that? Whether you realize it or not, it’s a lot.
The same thing goes for hobbies or problems you’ve had that you wanted to figure out.
The point I’m making here, is that when someone is really interested in something, they don’t just go and buy one book on the topic- they buy several or even a bunch of them.
So to get this out of the way, this post is not dealing with fiction books at all. If you’ve got a story in your mind, then by all means get it down onto a Word document and publish it… But for this post I’m talking about non-fiction books help people solve some kind of problem.
To find topics that people are willing to buy a book about, the first place you should go is the Kindle store itself.
I like to Google “Kindle bestsellers” first, and the link that comes up will let you look through topics on the Kindle store sorted by bestseller rankings within each category. As you drill down through the different categories, you’ll notice how many categories and sub-categories there are.
You can see there is no shortage of topics. As you read through book titles within a given category, try to notice the recurring themes or ideas that come up within the top 100 books in that category. If you jot down notes as you go you’ll end up with a list of “hot buttons” that you can write a book around.
Find an Angle
Once you’ve done the exercise above and have a small list of key topics within a category, think of how you could craft a book that combines two or three of the elements you’ve written down.
This is pure marketing by the way, and like I said, it’s fun to do.
Writing a Book That Will Sell
I can tell you this, while you need to have your “marketing elements” down in order to even get any sales, the content of your book is what will make it continue to do well in the Kindle store over time.
In other words, it can’t suck.
You can’t expect to put up a garbage book and have it do well. The Amazon system works off of buyer’s feedback, and that’s what drives that best-seller lists. Take some time doing your research and putting together something quality.
You’ll find that getting organic reviews where someone said your book really helped them or that they really liked your book will be just as satisfying as making sales.
The Beauty of the Kindle Platform
One thing that’s so nice about the Kindle platform and an ebook itself is that you can revise your book and constantly improve it, and simply upload the updated version whenever you feel like it.
You can tweak your cover, your book description, your book preview- you can re-do anything to do with your book on the Kindle platform and have it re-published within 12 hours.
Just Do It
Like I said in the beginning paragraphs, the best thing you can do is to set a goal to write and publish a book, and then set a date to be done and get it done by then. You can obviously improve it as time goes on, but just get it done at first and publish it. This type of project completion will give you more confidence and motivation to finish the other projects and goals you have for your business.