Interview with Amazon Super Affiliate Chris Sorrell

Please take a second and “like” or +1 this post.

chris sorrell interviewThis interview is with Chris Sorrell, who is an expert Amazon affiliate. He doesn’t use the Amazon affiliate program like most people- here’s the interview:

What got you interested in starting an online business and how did you get started?

Mainly being very disinterested in the world of work.  I started looking at whether selling on Ebay would be viable for me to be able to earn money from home, and for a while it went fine until Paypal problems forced me to reconsider.  I then started looking into other ways of making money online, and so gravitated towards the usual Clickbank stuff for a while.  It was probably ‘The Rich Jerk’ program that made me aware of ‘online marketing’ in the first place.

Did you have any failures early on and what did you learn from them?

I certainly failed, especially with my early experiences of Google Adwords and some technical issues of setting up websites etc, but looking back now, it was just part of of the learning process.  I kept going and simply learnt that trial and error is part of the game.  Also, getting good at just 1 or 2 traffic generation techniques is good enough for most marketing needs.

What’s the main thing that made the difference for you in becoming successful?

I just used the confidence booster that some initial success gave me to force me forwards and keep learning.  I took the view that if you can make $10 a day, then if you keep at it, $100 a day and more will soon come your way.  I also started looking out for certain marketers once it transpired that they were worth buying from and learning from.  I got some material by Brian G Johnson and Mark Ling which definitely helped me along.

What’s the best piece of “big picture” advice you would give to someone just starting their online business?

I would tell them to remember that all the rules are the same as the offline world.  You need consistent traffic, leads and sales to prosper.  Focus keenly on proven traffic models and become very good at a handful of things, rather than trying to figure out dozens of techniques all at once.  List building, relationship building and traffic generation techniques are definitely some of the best things to get good at and continue learning about.

What is your system for sitting down and getting work done on a daily or weekly basis?

I just have a work room where there’s no other electrical devices.  I find that working in the same room as your tv, xbox, and whatever other electrical stuff you own is just too much of a distraction.  I get plenty more done in a quiet room with no distractions so that’s now what I do.

What could you have done that would have made you successful sooner?

I really wish that all those times I heard someone say ‘build a list’ and ‘the money is in the list’, I’d taken action there and then.  I do well with my list building efforts now but I think like a lot of other marketers I got too distracted by other things to focus on it.  List building is now a big priority for me.

What would you tell people just starting out that they should focus on?

Try and work out what’s going to be the best fit for them.  Are they more interested in providing services or selling products?  Either way, you’ll need to get good at traffic generation, relationship building and work out what products are best to promote, or brainstorm some ideas about creating your own products.

Why do some people succeed online and others never do?

I think people get tired of buying junk products and simply decide to never bother with pursuing an online business.  The easiest way to avoid it is to remember that the rules of making money online are no different to the offline world.  If a product isn’t teaching you about leads, sales or conversions then it’s likely not to be worth getting.  Also, some people just lack the persistance to keep going through the early setbacks, which is just like it is in the offline business world.

How has running your own online business changed your life?

It has allowed me to be free of the horrors of working 9-5 and I’m a keen traveller, so getting away whenever I feel like it is a serious benefit to making your money online.  I spent nearly a month in Vietnam this February and will probably go to the Philippinnes or Thailand near Christmas time this year for at least 3-4 weeks.  None of that would be possible if I was in a regular job.

What is your favorite software tool that you use in your business and why?

I’m a fan of Magic Submitter for seo purposes and I stick to Market Samurai for niche research tasks.  But I’d say the Google Adwords Keyword Tool, SEOquake and Magic Submitter would be good enough to get anyone going if they were on a  tight budget.

How did you come up with your strategy of making money with Squidoo lenses, and what steps did you take to get it to the level you’re at?

I found a lot of Squidoo lenses on the first page of Google for various bits of niche research I was doing, so I decided to check it out and I found that you could use their functionality to promote Amazon products without having to apply to the Amazon associates program.  I then started building lenses one after the other with a solid, easy applied methodology and the traffic and money started coming fairly quickly.  I now manage the ones I’ve got and focus on outsourcing various tasks to keep traffic levels up.

Your strategy for making passive income from Squidoo seems to be something anyone could do… What are a few key tips that will give a beginner a better chance of seeing success?

Make sure your niche research is spot on from the start.  Without a good foundation then the rest is pointless.  Go after popular products that have lots of available and variable keywords to target and then focus your efforts on quality content and seo.

What traffic strategies are working for you right now, and are there any that will always work?

Long tail buying/product related keywords are always great to get traffic from.  They’re easy to rank for and bring in great quality traffic.  I think that’s a method that will be around for a long while yet.  Also, Youtube traffic via seo, squidoo lens comment swapping and occassionally PPC campaigns through Bing and 7search usually provide me with the traffic I need and are evergreen methods.

If someone only has a few hours a week to dedicate to their online business, what are the 3 key activities you would recommend they focus on?

1 – Know what you want then find good people to do the work for you.  Websites like odesk, scriptlance and fiverr are all good places to look for people with the skills you’ll need.

2 – Try and find a focus group of like minded individuals or a forum where you can ask questions and learn the things you need to know in a short space of time.

3 – Try and become proficient at one traffic generation method, whether it be seo, ppc, social media or video marketing.  It will serve you well over time.

Where can people go to learn more from you?

For a limited time I’m offering my Amazon Niche Nuke course for free to people who want to sample one of my Amazon related products.  Just go to and sign up to access- it’s free.


Limited Offer: Name: When I was just starting to figure things out, I did an interview where I walked through exactly what was working for me.

You can get this entire interview completely free, and you'll learn a lot from it.

Just enter your email addres below for instant access. Email: 3154 subscribers We respect your privacy Email Marketingby GetResponse
About The Author


Nate is a blogger, fitness enthusiast, and designer.


  • Mary C

    Reply Reply June 18, 2012

    Nate – Another good interview. He mentions working best without “distractions” which I think lots of us find
    difficult to do. I’m working on a new site and list building will definitely be incorporated in it.

    All the best,
    Mary C

    • Nate

      Reply Reply June 19, 2012

      Mary- Yep building a list is gold.

      Thanks for reading.

  • Alan

    Reply Reply June 18, 2012


    Great success story. One question. Is Magic Submitter still a viable way for back links? Or are we to be cautious because of Penquin. Thanks buddy.

    AlanR. Whitt

    • Nate

      Reply Reply June 19, 2012

      Alan- Glad you liked it. I can’t comment on Magic Submitter as I don’t use it.

  • Jerry

    Reply Reply June 19, 2012

    Great interview! I could really identify, and I see that kind of success in my near future.

    • Nate

      Reply Reply June 19, 2012

      Jerry- Yeah Chris gave a lot of great information. Thanks for reading.

  • Irwin

    Reply Reply June 19, 2012

    Great post Nate. When’s the next podcast buddy?

    • Nate

      Reply Reply June 19, 2012

      Thanks Irwin- Hopefully this Thursday or Friday.

  • Nick Messenger

    Reply Reply June 19, 2012

    Hi Nate,

    Another great interview. I tried googling Chris Sorrell to have a look at his Squidoo lenses but couldn`t find him!

    Does anyone have any of his sites URLs?

    Nate, what`s your routine for arranging these interviews?


    • Nate

      Reply Reply June 19, 2012

      Nick- He doesn’t give his URLs out anywhere that I know of. His guide that he refers to in the last paragraph does walk you through a few of his profitable lenses though I believe. (I’ve looked through it I just can’t remember for sure right now)

  • Jackie Johnson

    Reply Reply June 19, 2012

    Hi Nate,

    Thank you for this helpful post – like being in on a conversation where the guys that DO succeed get real (rather than what we so often hear – their sales pitch). I didn’t really know anything about Chris before reading your post, but got some good advice here – as well as confirmation that what I am doing WILL work, and to keep at it and be patient.

    • Nate

      Reply Reply June 19, 2012

      Thanks Jackie, and you’re right- Keeping at it is 90% of the battle.

  • Henry438

    Reply Reply June 20, 2012

    Hi Nate,

    This is my first time to your website. You have been highly praised by another subscriber, so I couldn’t wait to view your site. Very interesting interview today and thanks for the opportunity to participate. I will be a frequent visitor.


    • Nate

      Reply Reply June 22, 2012

      Thanks Henry, I appreciate it. Thanks for coming by.

  • kevin

    Reply Reply July 19, 2012

    Good interview building a authority site is the way to go as google has made it clear thats what it wants in the future

  • Taran

    Reply Reply November 13, 2012

    Great interview Nate.Its a great post to share.

Leave A Response To Nate Cancel reply

* Denotes Required Field