I haven’t posted in a while… sorry. This post should be good, or at least give you some really helpful information if you’ll take my advice- this aren’t quick-fix, overnight techniques. I wanted to write about the two most crucial skills for online success. They are:
- The ability to maintain constant positive self-talk
The second one might sound weird, and if you’re just getting into this whole “online business thing”, than you probably haven’t heard copywriting even mentioned in all the WSOs and products you’ve been buying. The reason is, these two things are referred to as “soft content” as far as their marketability, so you won’t see a bunch of hot-selling products on these two topics- at least not in big Clickbank launches or in the Warrior Forum.
I’ve made a few posts about the book “The 7 Habits of Highly Effective People”, and without going back to make sure, I might have said that it’s my #1 favorite book. If I did, I lied… It’s my #2 favorite book. The only book that I’ve read more than it is “Think and Grow Rich” by Napoleon Hill. I’m starting to talk about mindset even though I listed copywriting first… but it’s okay, we’ll go with this for now. I have “Think and Grow Rich” in paperback, hardback, on my kindle, and in audiobook format. Almost every sentence is incredibly profound and heavy in meaning. My favorite chapters are “Desire”, and “How To Outwit The 6 Ghosts of Fear”. If you’ll go through the full exercise he guides you through in the last few pages, while it might take a full day or several hours, it will be one of the most transformative things you can do for yourself. The whole premise of the book is basically that if you will just develop a real inner belief (not hope) that you will accomplish your “major definite purpose”, that you’ll accomplish it. Anways, get the book and read from it several times a week, or put it on your ipod.
Okay, now on to copywriting. Copywriting is the art of selling/persuading through the written word/media. I’m not saying that you should buy every copywriting course out there and try to become an expert copywriter. I’m saying that you should read a few books on it, and understand the main concepts because when you understand copywriting, ever article, video, podcast, tweet, Facebook update, etc that you produce will be more effective. Understand effective copy is really what makes the difference between even a simple amazon affiliate site making money or not. The most common thing that people start out with online is building niche sites, but that’s the same as 100,000 people that don’t know how to cook all trying to make an apple pie from scratch- most of them are going to suck the first few times around.
If you’ve gone through my other posts and videos on here, then you know that I talk about how online marketing is really only three things: Great content, driving traffic, and conversion. Well guess what, copywriting is what will make all three of those activities successful or not. Great content is pretty much interchangeable with “great copy”, great copy/content will drive traffic, and great copy/content will convert.
There you go- I think I pretty much proved that I’m right. Pick up a copywriting book and “Think and Grow Rich”.
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