The Best Online Business Model

The biggest thing that trips people up with starting a business online is that they either don’t know where to start, or they start in the wrong place.

Either way, the result is the same… you’re not starting in the right place.

Chances are you’ve already tried a few very different things and haven’t had much success. It’s not surprising really… if you spent a few weeks learning golf, and then a few weeks messing with tennis, you wouldn’t be very good at either one.

I want to outline for you the best way to begin your online business… or give you the ‘big picture’ on where to begin, and how your online business will progress.

I don’t care what your background is, this is the best way for ANYONE to get started with making money online, and will yield the best results if you will just dedicate yourself to the process, and the idea that you are building a business.

But before I outline the business model you should follow, making money online boils down to 3 things:

The 3 Pillars of Making Money Online

  1. Traffic
  2. Monetization
  3. Conversion

The “strategy” you use, such as blogs, niche sites, authority sites, or PPC…. really doesn’t matter. You need traffic, you need a way to make money from that traffic, and you need that traffic to convert so that you make money from your monetization.

If you can learn how to do these three things, and do them well, you’ll never be short on money again. How awesome would that be?

Most people try to jump straight to monetization, and it doesn’t work. This is because newbies get sold on the idea that making money online is easy, and that there are certain “secret” strategies that if they find out about, they can use to make a lot of money very quickly.

Well, there are no secrets, there are no magic strategies, and any attempt at making money online needs to be run as a real business… no real business is setup and highly profitable within days or weeks- so don’t expect your online business to do so either.

Now that you understand that, let’s get to how you should start your online business:

The Best Online Business Model to Follow

The best way to start your online business basically looks like this:

  • You start by setting up a niche site
  • you create 10-20 content pages
  • you write 20 articles based on your content pages and you submit them to article directories and document-sharing sites
  • you build high quality back links to your site and the different pages
  • you test different monetization strategies such as adsense, digital products(Clickbank), or physical products(Amazon)
  • you setup a freebie people will get for giving you their email address
  • you have an autoresponder series of 10-20 emails that each subscriber will be sent that further informs/sells your product(s)
  • you setup another niche site following the same format
  • you do this until you have 4 or 5 niche sites
  • you go back and analyze which niche site is performing the best
  • you create your own product for that niche site, this can be an ebook or membership site(I highly recommend a membership site) > build more pages and move towards making the site an authority site
  • this whole time you setup at least one new niche site per month
  • keep turning your best performing niche sites into authority sites, or at least a site with your own product or paid membership
  • if you want a FAT, one-time check, then consider selling one of your authority sites on flippa
  • some of the niche sites that you’ve created that you’re not interested in developing further can also be sold for decent sums on flippa
  • enjoy the hell out your online empire.

This obviously takes a lot of work, but it is a sustainable, highly-profitable business model that ANYONE can do. None of what I listed involves rocket-science or even an above-average IQ. I’m living proof you don’t have to be very smart to make this work.

The training modules you’ll find here will show you how to get your first niche site up and running. I’ve made this better than a lot the trainings I paid for when I was new and just starting.

I hope that gets you excited… and to stay true to form, I want to point out that this whole process only requires six things, ever.

The six things are:
  1. Your own hosting account > I use & recommend Bluehost
  2. A good ¬†Wordpress theme > I use Profits Theme on all of my sites- it’s a one-stop solution for sales pages, squeeze pages, and membership sites-no external membership plugin needed
  3. An autoresponder > I recommend either Aweber or iContact(iContact now has a free version to get started)
  4. Good keyword/niche-finding software > I recommend Market Samurai
  5. Learn how to do SEO > Bring The Fresh teaches the most effective methods
  6. Hard work

Congratulations- you can quit buying crappy “system & blueprint-type” products that just further confuse you.

If you ever purchase anything through one of my affiliate links, I am more than happy to help you get started using it in the most effective way. So if you do, just send me an email and let me know, and I’ll tell you exactly how I use that certain tool or service.

If you liked this, please take a second and “like” this on Facebook below, and leave a comment.


  • Nikki

    Reply Reply October 4, 2011

    Hey Nate,

    I am new to IM. I have not made any money with IM yet. I noticed that you recommended two products, the Niche Profit Classroom and Bring The Fresh. They both look interesting, but my funds are limited. On one of your pages, I saw that you said NPC was good for anyone that has not made 1000 dollars. But I see that BTF is recommended in this list. I guess my question is, if you were a new marketer and you could only buy one, which one would it be?

    • Nate

      Reply Reply October 7, 2011


      I sent you an email, but Niche Profit Classroom is definitely the best place to start if you’re just choosing one.

  • Renee Kratz

    Reply Reply April 5, 2012

    I did purchase the Profits Theme through your link, I really like the idea of this theme, but find the instructions a bit confusing, but I will keep working at it.

    • Nate

      Reply Reply April 5, 2012

      Renee… that’s a valid point. Because it does so much and has so many features, it can seem like a lot at first, but it has saved me hundreds of hours since I started using it… Once you get the hang of it you’ll love it.

  • KS

    Reply Reply April 9, 2012

    Hi Nate,

    I purchased Profits Theme based on your recommendations. I have since found out that it requires ionCube version 4 to be installed on the host. I use hostgator and they have version for ionCube.

    What hosting do you use?

    • Nate

      Reply Reply April 10, 2012

      If you email support they should be able to install it for you- have you tried that?

      I do use an upgraded VPS server from ServInt because Bluehost kicked me off their hosting because of my traffic levels.

      I recommend Hostgator to people starting out because they offer everything from shared hosting all the way up to dedicated servers, so you can easily upgrade without having to change hosts.

      • KS

        Reply Reply April 10, 2012

        I had an online chat with hostgator tech support as well as sending them a ticket about upgrading ionCube to version 4. Unfortunately they cannot do that for a shared server (I have a reseller account) and I would have to upgrade to a dedicated server if I need to do the upgrade (their standard installation is version 3.xx)

        I checked with Bluehost (I have hosting with them as well) and they have ionCube version 5.xx.

        I was on the verge of setting up my new website with them (would be my major money site) when I got your message. I’m glad you tell me before I start to do anything major with them.

        So that leaves me with either upgrading to a VPS on hostgator or moving to another hosting company. Is there any particular reason you are using ServInt?

        • Nate

          Reply Reply April 15, 2012

          KS- sorry about the delayed reply I missed your comment among a bunch of new ones.

          I went with Servint because I had to move my sites anyways and I heard awesome stories about their support. I have to say, their support blows away any support from any company on anything I’ve dealt with… I’ve submitted over 30 tickets for various stuff and it’s never taken longer than 20 minutes to hear back, and they go in and solve stuff that is way above and beyond their scope… I can’t say enough good stuff about them.

          I recommend Hostgator to people starting out because you can move from shared to a VPS seamlessly when you need to, and I know Hostgator’s support is great as well.

  • Herb

    Reply Reply June 23, 2012

    I looked at the Profits theme you recommend and I really liked it. But you can’t sell a site with that theme (they say you should uninstall it if you sell it OR buy an extra licence for each site which would be costly).

    What do you do whenyou sell a site? just installing a free theme?

    • Nate

      Reply Reply June 23, 2012

      Depends on how much the site is selling for- if it’s 1,000 or above it’s no problem to throw in a license- it just depends on what you want to do.

  • James

    Reply Reply July 15, 2012

    Hi Nate –

    This is a great introduction to the niche site business model. I definitely agree with what you are saying here to get your business started.

    One thing though. I noticed on your other page that you recommend Hostgator now and not Bluehost. Maybe you should update this article to reflect that too?

    Thanks for the great info.

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