PPP 007: Amazon 02: How to Choose Amazon Products to Promote

In this post I’m going to go over how to choose Amazon products to promote, and how to decide if a certain niche is worth building a site around or not.

First of all… if you aren’t yet a an Amazon affiliate, you’re going to need to apply and be accepted to the program. To do that, they’ll want to see that you have a site up with a few quality pages of content. If you haven’t done that yet, start with the first training in this series here…

 

Some considerations before going over “how-to” details:

  1. At the core, there are essentially two different types of Amazon affiliate sites you can build: a small site that promotes one or just a few products, or a larger site that provides information and reviews on a lot of products within a niche.
  2. For long-term purposes, the bigger the site, the better.
  3. Therefore in my opinion it’s best to build your site around a category of products instead of a certain type, brand, or model of product.

Now that we’ve established that, let’s go into some key indicators you should think about when you’re choosing a category of products to build a site around.

  1. The core products should be at least $100. This is so you can actually make a decent commission from your sales. As you know, Amazon’s commission rate starts at 4% and only goes up to 8.5%.
  2. There should also be a lot of small tickets products that compliment the more expensive products so that your item count will go up and your commission rate will increase.
  3. It should be something a lot of people regularly buy. You can spend a bunch of time trying to find obscure products without much competition, but chances are you won’t be selling very many of them.
  4. Look at the number of reviews. If a product has at least 10 customer reviews, then it sells fairly well, and the more reviews, the better. You should also look at what kind of reviews it’s getting, and Amazon’s star ratings will tell you what you need to know in about 2 seconds. You’ll obviously want to choose products that people love and have high ratings.
  5. The product should have multiple competing products. This in general is another way of making sure that the product is something a lot of people buy. It also lets you have other products that you can compare it against in your reviews, as well as write reviews for each competing product.
  6. There needs to be demand for a product, but you also don’t want to go after the most popular products out there. You’re not gonna do much damage if you are trying to promote Kindles for example, or PS3’s… you know what I mean?
  7. It never hurts to choose a category of products that you have experience in or own yourself. I definitely haven’t followed this advice myself for some of my sites (baby strollers), but it’s not a necessity.
  8. Choose products that either solve a problem or are hobby based- both of these are things that people spend serious money on.

Those are really the main things you should take into account when you’re looking for products or categories of products to promote. And, you don’t have to go through and check off all 8 indicators to promote a product- there are tons of products out there that aren’t hard problem-solvers and aren’t hobby related but that still sell really well, so use your own judgement.

In the next training… We’ll go over keyword research based around the products you’ve chosen to decide if you should actually build a site and pages around them. This is the most important part, so don’t go off and start buying domain names just yet…

You can view the other trainings in this series here…

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11 Comments

  • Mary Chicoine

    Reply Reply January 25, 2012

    Nate – great video as usual. From my perspective – that is – still not quite sure of myself about IM, it might be better to start with a smaller Amazon site and become familiar with using it before going to an authority site.

    Thanks for all the good info.

    Best regards, Mary C.

    • Nate

      Reply Reply January 25, 2012

      Mary- you can start small with your site even if you plan on making it an authority site- you don’t have to build 50 pages of content overnight. Even just one post/article every other day quickly adds up over a few months.

  • brian

    Reply Reply January 25, 2012

    Do you write all your own content, like on that stroller site. I know that people on warrior forum all like that Jan Roos review layout for review because it converts and see there is some writers that will write specifically for that method. I have accounts at iWriter and Textbroker but hard to provide a detailed instruction list for how to have reviews written on there and get anyone to take the jobs.

    I try to stay away from WSOs but did pick up a cheap one couple weeks ago where the guys get huge conversions for their amazon sites based on review templates they follow so I might experiment with a new site and use their writing instructions templates to a writer on Iwriter and see if I get any takers.

    • Nate

      Reply Reply January 25, 2012

      Brian- It depends-I prefer to write my own stuff because I’m a control freak, but I do order a lot of articles for my different sites. I try to write the pages that I know will be the most visited, and then order the majority of pages from Content Authority.

      As far as review templates- that’s a good idea if they actually work, but I’ve never used anything like that when ordering articles.

  • brian

    Reply Reply January 25, 2012

    im curious on about search volume you stick with for choosing products as I’ve seen some guys show success with little to no volume keywords according to google keyword tool that are buyer keywords that get lots of traffic even though showing no searches in google. Seems all the amazon product people say product keywords with at least 1000 exact searches but there are lots of buyer keywords like “buy xyz product” or xyz product reviews” with under 100 searches according to google

    • Nate

      Reply Reply January 26, 2012

      It is a good strategy to build a layer of pages that are really low competition and then move up layer by layer. I didn’t do that on my stroller site- I pretty much went for big keywords and a few of them are starting to rank, but I’ve also started doing some low competition pages on it to get the number or ranked pages higher.

      Yeah 1000 exact searches is kind of the regular benchmark you’ll hear alot, but you’re right about the buyer keywords, I think any buyer keywords are worth going after.

  • Neill

    Reply Reply January 26, 2012

    I incorporated the plugin into a new post on my tv antenna site. You can click on my name to see it. That site has been making about 2o bucks a month for a while (before the plugin).
    That site’s big problem is that it has been through the Google “dance” three times in the past year. It will be on pg 1, even in the #1 position, for a month or so then it will disappear into oblivion for a month or so, and then it will gradually climb back up. We’re now on the third rep of that cycle, and the home page of the site ranks in the 400’s for ‘TV without cable’.
    Yahoo & Bing are bringing me about 20 hits a day, but nada from G.

    .

    • Nate

      Reply Reply January 26, 2012

      I checked out your site and it looks good. Did you set the plugin settings to have its own tracking ID so that you could see exactly what sales comes from it? Yeah the Google dance is annoying- but there’s no way around it really.

      • Neill

        Reply Reply January 26, 2012

        Yes, I used a tracking ID in the plugin, so we’ll see how it goes.

        .

  • Adam

    Reply Reply February 1, 2012

    Nate – I live in Illinois where Amazon does not allow associates due to the sales tax law that was passed in 2011. Can you recommend other product sites similar to Amazon that I might be able to sign-up on to sell their products?
    Any info would be helpful! Thanks!

    • Nate

      Reply Reply February 2, 2012

      Adam- Yeah almost every big retailer has an affiliate program now; Walmart, Target, etc. there’s also an online seller for every kind of product you can think of that you can find on CJ or Shareasale. A lot of times they commission % is higher from those two as well.

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