PPP 007: Amazon 02: How to Choose Amazon Products to Promote
In this post I’m going to go over how to choose Amazon products to promote, and how to decide if a certain niche is worth building a site around or not.
First of all… if you aren’t yet a an Amazon affiliate, you’re going to need to apply and be accepted to the program. To do that, they’ll want to see that you have a site up with a few quality pages of content. If you haven’t done that yet, start with the first training in this series here…
Some considerations before going over “how-to” details:
- At the core, there are essentially two different types of Amazon affiliate sites you can build: a small site that promotes one or just a few products, or a larger site that provides information and reviews on a lot of products within a niche.
- For long-term purposes, the bigger the site, the better.
- Therefore in my opinion it’s best to build your site around a category of products instead of a certain type, brand, or model of product.
Now that we’ve established that, let’s go into some key indicators you should think about when you’re choosing a category of products to build a site around.
- The core products should be at least $100. This is so you can actually make a decent commission from your sales. As you know, Amazon’s commission rate starts at 4% and only goes up to 8.5%.
- There should also be a lot of small tickets products that compliment the more expensive products so that your item count will go up and your commission rate will increase.
- It should be something a lot of people regularly buy. You can spend a bunch of time trying to find obscure products without much competition, but chances are you won’t be selling very many of them.
- Look at the number of reviews. If a product has at least 10 customer reviews, then it sells fairly well, and the more reviews, the better. You should also look at what kind of reviews it’s getting, and Amazon’s star ratings will tell you what you need to know in about 2 seconds. You’ll obviously want to choose products that people love and have high ratings.
- The product should have multiple competing products. This in general is another way of making sure that the product is something a lot of people buy. It also lets you have other products that you can compare it against in your reviews, as well as write reviews for each competing product.
- There needs to be demand for a product, but you also don’t want to go after the most popular products out there. You’re not gonna do much damage if you are trying to promote Kindles for example, or PS3′s… you know what I mean?
- It never hurts to choose a category of products that you have experience in or own yourself. I definitely haven’t followed this advice myself for some of my sites (baby strollers), but it’s not a necessity.
- Choose products that either solve a problem or are hobby based- both of these are things that people spend serious money on.
Those are really the main things you should take into account when you’re looking for products or categories of products to promote. And, you don’t have to go through and check off all 8 indicators to promote a product- there are tons of products out there that aren’t hard problem-solvers and aren’t hobby related but that still sell really well, so use your own judgement.
In the next training… We’ll go over keyword research based around the products you’ve chosen to decide if you should actually build a site and pages around them. This is the most important part, so don’t go off and start buying domain names just yet…