SEO Backlinks 101: Exactly How to Build Backlinks to any Page, Post, or Video
I don’t know why I’ve never done this post before… detailing exactly how I build backlinks to every page or post or video that I create for one of my sites. I’m also going to show you exactly how I keep track of my different pages, and how I track the rankings of my pages so that I can go back and build more backlinks if I have to.
Note: I will update this post whenever I change how I build backlinks, so whatever you read on this page, it’s my exact current backlinking methods… you’re welcome.
Updated August 2012:
As you might have experienced yourself, getting your main domain and home page ranked for it’s main keyword phrase is a lot easier than getting your inner pages ranked for their individual keywords. I struggled for a long time trying to figure out the most cost-effective way(in both time and money) of building backlinks to each individual page that I created… sometimes it’s tempting to just keep building pages because backlinking is so boring, but if each page that you create isn’t generating any traffic for you, you’ve completely wasted your time in even creating it. So, one page that you’ve effectively built backlinks to is worth 10-100x more than 10 pages without any backlinks built to them.
Okay… let’s do this:
Steps to Effective SEO Backlinks: Exactly How to Build Backlinks Correctly
Setting up Your SEO and Backlinking System: Before you even get started, you should have document, spreadsheet, or some way of tracking each site, page, or URL you are trying to move up the search engine rankings.
The reason you do this is, SEO is a function of actions taken over time. So, you should be tracking exactly what you do for each property you build backlinks to, so that you have a record of what you’ve done when something starts working for you.
I’ve always used spreadsheets, but lately I’ve been using Evernote, which I like much better. Evernote is free, and it is awesome for a lot more stuff then just this. You can set each site as a ‘notebook’ in Evernote, and then each specific URL as a ‘note’, and within that note you simply keep a record of what backlink services and submissions you’ve used, and over time you’ll gather very valuable data that you can use to repeat your results.
Step 1: You need your on-page stuff done correctly before you build any backlinks. So, you should have your keyword phrase in your page title, the URL, the first paragraph(or ‘description’ if you’re using the Platinum SEO plugin), and at least once in a heading tag, preferably an H1 tag. That part is something you probably already knew.
A word on anchor text: If you haven’t heard this before, you need to vary your anchor text big time. Don’t build every link with your main keyword in it. If your main keyword is dog training, then you’ll want to build links with anchor text like “dog training tips”, “how to train your dog”, “how to train a dog”, “dog obedience”, “click here”, “visit our site here”…. and so on. An easy way to get a lot of anchor text variation is to just look up your keyword in the Google keyword tool… that will give you hundreds of related terms.
Step 2(optional): If you’ve read through much of my stuff, you know I like to create a Youtube video for each page/post/article that I make for one of my sites. Use common sense- if a video won’t really enhance the specific content than skip it. All of my videos are very simple powerpoint-style videos that are really easy to make. Once I’ve uploaded the video to Youtube, I use the first line of the video description to link back to the exact page that I based the video on. Then, I will embed the video back on the original article page on my own site. This will increase visitor engagement which will give you a higher avg. time on site, and a lower bounce rate when someone lands on one of your pages. The other big benefit is that you can build backlinks to the Youtube video itself and claim another spot in the top 10 Google results.
Step 3: I take my article, and I spin it using Spin Rewriter. Regardless of what your opinion of spinning is, it works. You take an article you’ve written or had written, and you create a spun version, and then you essentially have unlimited unique content to use for backlinking and creating buffer pages. Spin Rewriter’s one-step function works surprisingly well, and you might find that it’s faster to just click that button and then fix 2 or 3 mistakes for each version it spits out that you’re going to use.
Step 4: One Social Monkee submission. Even with their free account you can get 25 submissions a day, which is great. I use their Premium account, which lets me submit three urls a day, and I can have the links drip fed over 14 days. This gets your page indexed quickly so that your UAW submission can be as effective as possible.
Sidenote: I highly recommend you use a spun title and description for Social Monkee and Social Adr submissions. Again, this is very easily done with Spin Rewriter. You can use the same spun version for both services since the submission process is almost identical.
Step 5: Social Adr submission. This is something new I’ve been using, and I really like it. I have a ‘lazy’ account, which mean’s it’s paid, but they also have a free version where you can earn credits by bookmarking other people’s submissions.
Another Sidenote: I get asked all the time about the fact that most of the links from these link services are PR0 or PR1, and that’s true. But you need a lot of links like that. You can’t just have 500 PR5 links pointing at your site… that’s a clear signal to Google that you’re buying high-powered links.
Step 6: Building buffer pages on free blogs and Web 2.0 sites. You can take versions of your spun article and quickly create posts on free blogs like Blogger, WordPress.com, LiveJournal, as well as on Web 2.0 sites like Squidoo and HubPages. Then, do a UAW submission to each of those, and obviously within the buffer page content you link back to your main site, using varied anchor text of course.
Step 7: Blog comments. I don’t use software or anything crazy to do this… I just search for blogs on the topic that allow comments, and I’ll leave real comments. I aim to do 5-10 for each article I’m working on. I use my pen name for that site… I don’t enter my name as “best cocktail sauce” or whatever my keyword is.
Step 8-One Week Later: A Unique Article Wizard submission. UAW is an indispensable part of my backlinking strategy. It’s kind of the opposite of BMR, in that it gives you a lot of backlinks, usually several hundred, from just one submission. These backlinks however, aren’t nearly as high quality as BMR backlinks. But, despite what people say, the more backlinks the better, and this just diversifies the backlinks pointing back to your page.
To do a UAW submission, you write 3 versions of a 300 word article that each have the same number of paragraphs, and then the “wizard” spins the paragraphs together to give you a ton of different versions of your article. Then the articles are sent out to the massive directory of article networks that UAW submits to, resulting in a bunch of backlinks to your page. Make sure that you set the number of submissions each day to 1… yes, 1 as in one. The nice thing about UAW, is you can link to 2 web properties in your resource box, and so I use each submission to link back to my article, and then to the Youtube video I’ve made for that article.
For some reason, UAW links work incredibly well for Youtube videos- pretty much every Youtube video I’ve made for one of my niche sites that I’ve linked to from UAW ranks in the top ten for it’s keyword phrase- sometimes not in the top ten of Google results, but always in the top 10 if I search in Youtube itself, which is just another traffic avenue for your site.
UAW UPDATE: UAW now includes a service called ‘Social Exchange Wizard’. It’s similar to Social Adr, but more powerful because it only deals with getting your articles Tweeted, Liked on Facebook, +1′d on Google Plus, or your Youtube video getting a lot of views. It’s included in the price of Unique Article Wizard, which makes UAW hands down the best paid backlinking tool if you only pay for one.
Step 9: Wait 3-4 weeks. After I’ve written an article, I post its details and what I’ve done in my spreadsheet or Evernote notebook. Then, using Market Samurai’s ‘Rank Tracker’ module, I enter the keywords the article is based on so I can monitor the results. On the weekends, I take a few hours to check on the different articles that are 3-4 weeks old at that point, and I see where they’re at in the rankings. Most of the time they’ll be in the top 10 by then or at least approaching it. If they’re not really moving then I’ll do steps 4 and 8 again.
If you’re serious about building sites and getting pages ranked, I would highly recommend getting the full version of Market Samurai so that you can use it to track your rankings in one place, besides it being the best keyword finding tool there is. Also, to track your articles like I mentioned, I recommend you setup a Google Docs spreadsheet that looks like this:
Other random tips: Personally I have seen a big difference in how easy it is to get an inner page ranked once the site itself has 30+ pages of content on it. Another thing that seems to make a difference is adding an article at least every 2 weeks. So, if you have a site that’s doing well, it is well worth your time to build it up beyond 30 pages, and then to at least come back and add a page every two weeks.
What to do now:
- If you liked this post, please share it on Facebook or your favorite social network.
- Take action… put these steps into action. Yes I know it sounds like a lot of work for every page of content you create, but it’s just as important as creating the page itself unless you don’t want anyone to ever see it.
- I know I’ll get asked this a lot after this post, so if you only afford to start with one link network, I would start with Unique Article Wizard, hands down. It has consistently produced results for me over the last two years, and it still works great. Also, the new Social Exchange Wizard will give your pages a social boost, and you can always start out with the free versions of Social Monkee and Social Adr.
- If you’re wondering about something I said, leave a comment or question in the comments below…